--- title: "Beard Papa's, a Japanese Pastry Concept, Wants 300 U.S. Stores by 2024" url: https://burnaze.com/article/c20d42da-5f51-44e0-9d5d-7180f50acc62 source: "Franchising.com" original_url: https://www.franchising.com/articles/beard_papas_a_japanese_pastry_concept_wants_300_us_stores_by_2024.html author: "Eddy Goldberg" category: "Specialty retail" industry: "Retail" segment: "Specialty retail" published: 2019-07-23T13:30:00.000Z modified: 2026-11-01T22:33:39.122Z image: https://imgs.franchising.com/art/articles/4712_plate.jpg --- # Beard Papa's, a Japanese Pastry Concept, Wants 300 U.S. Stores by 2024 **TL;DR:** Beard Papa's, a Japanese pastry concept, plans to open 300 stores in the U.S. by 2024. The company currently has over 30 stores in the U.S., with 27 of them franchised. *By Eddy Goldberg, originally published in Franchising.com on 2019-07-23. [Read the original](https://www.franchising.com/articles/beard_papas_a_japanese_pastry_concept_wants_300_us_stores_by_2024.html).* ## Story Beard Papa's - a 20-year-old Japanese pastry concept with more than 400 locations worldwide - is targeting the U.S. with plans to open 300 stores by 2024. The company has just over 30 stores in the U.S. (California, Hawaii, Massachusetts, New Jersey, New York, Oregon, Texas, Virginia, and Washington), 27 of them franchised. The company is initially looking to expand in Atlanta, Washington, D.C., and Texas. Founded in Osaka, Japan in 1999, Beard Papa's sells cream puffs and eclairs with unique flavors including green tea, crème brûlée, and dulce de leche, as well as fondants and dessert and custard cream drinks. Customers can create their own combinations by choosing a shell and a custard flavor. Its first U.S. store opened in 2004 in New York. "The product is completely unique. There's nothing really out there to compare to it," said President and CEO of U.S. operations Pamela Fazio, a 25-year restaurant industry veteran and former multi-unit franchise brand president, in an article in QSR magazine earlier this month. "It's not too sweet, and it's airy, light, and fresh. That's what got me hooked." Stores typically run about 800 square feet. - Get Started in Franchising - Franchise Rankings & Awards - Franchise Sales & Development - Featured Franchise Stories Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media. 1201 New York Avenue NW, Suite 300A Washington, DC 20005 PH. (408) 402-5681 - Franchisee Financing & Lending - Site Selection & Real Estate - Supply Chain & Procurement - Annual Franchise Development Report - Multi-Unit Franchising Conference - Franchise Growth & Marketing Conference - Franchise Leadership & Development Conference - Multi-Unit Franchisee Magazine - Franchise Update Magazine - Franchise Update Franchisor Report - Franchising Express Report - International Franchise Report - Multi-Unit Franchisee Report The franchise opportunities listed above are not related to or endorsed by Franchising.com or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity. ## Entities - Franchising.com (publication) - unit expansion (topic) - franchise development (topic) - Retail (sector) - QSR Magazine (publication) - texas (location) - Eddy Goldberg (person) - Atlanta (location) - Washington, D.C. (location) - japanese pastry concept (topic) --- Originally reported by Eddy Goldberg, Franchising.com (https://www.franchising.com/articles/beard_papas_a_japanese_pastry_concept_wants_300_us_stores_by_2024.html). Summarized by Burnaze (https://burnaze.com/article/c20d42da-5f51-44e0-9d5d-7180f50acc62).