---
title: "Home Clean Heroes Opens First Location in New Mexico"
url: https://burnaze.com/article/c20f957e-40ff-4cfc-a169-247846256488
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240917_home_clean_heroes_opens_first_location_in_new_mexico.html
category: "Cleaning & maid"
industry: "Home Services"
segment: "Cleaning & maid"
topics: ["Development & multi-unit"]
published: 2024-09-17T12:00:00.000Z
modified: 2026-10-31T18:33:33.942Z
image: https://images.unsplash.com/photo-1572120360610-d971b9d7767c?w=1600&q=80&auto=format&fit=crop
---

# Home Clean Heroes Opens First Location in New Mexico

**TL;DR:** Home Clean Heroes has opened its first location in New Mexico, led by co-owners Ricardo and Michael. The location is part of the brand's expansion, with Ricardo and Michael bringing their diverse expertise to drive growth.

*originally published in Franchising.com on 2024-09-17. [Read the original](https://www.franchising.com/news/20240917_home_clean_heroes_opens_first_location_in_new_mexico.html).*

## Story

Ricardo and Michael bring diverse and invaluable expertise to the Home Clean Heroes brand. Ricardo, originally from Mexico, has a robust background in accounting, financial reviews, and human resources, which positions him well to lead daily operations. Michael, a retired U.

S. Air Force veteran with 20 years of distinguished service, has a proven track record of leading teams and managing complex projects within the Department of Defense. Together, Ricardo and Michael are committed to driving growth, with Ricardo overseeing daily operations and Michael spearheading business development and marketing.

“We are eager to take the skills we’ve built over our lifetimes and apply it to running our own business with Home Clean Heroes,” said Michael, co-owner of Home Clean Heroes of High Desert. “We invested in this company because of its commitment to First Responders. As a veteran, it’s very important to me to help people who put their lives ahead of others.”

“Ricardo and Michael are extremely personable and passionate and are a great fit for Home Clean Heroes,” said Joe Delatte, President of Home Clean Heroes. “They are eager to bring our brand to a new area and we can’t wait to have them lead the way in Albuquerque.”

Home Clean Heroes is committed to providing refreshingly simple scheduling with a dedicated team of “grime-fighters” who will make lives easier for local families.

Home Clean Heroes donates a portion of every cleaning to first responders as part of its Heroes First initiative. Customers also have a chance to round up or add a nominal donation to the cause during each cleaning.

## Entities

- Franchising.com (publication)
- franchise growth (topic)
- Home Services (sector)
- location expansion (topic)
- Home Clean Heroes (company)
- new mexico (location)
- Albuquerque (location)
- new market entry (topic)
- Joe Delatte (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20240917_home_clean_heroes_opens_first_location_in_new_mexico.html). Summarized by Burnaze (https://burnaze.com/article/c20f957e-40ff-4cfc-a169-247846256488).