---
title: "Hand & Stone offering incentives in 3 target markets"
url: https://burnaze.com/article/c216f500-a80a-481b-a37b-af940d9be4b3
source: "Franchise Magazine USA — Beauty"
original_url: https://franchisemagazineusa.com/hand-stone-massage-facial-spa-incentives/
author: "David Gibb"
category: "Spa & massage"
industry: "Beauty & Wellness"
segment: "Spa & massage"
published: 2026-06-19T13:45:11.000Z
modified: 2026-10-31T13:17:44.375Z
image: https://franchisemagazineusa.com/wp-content/uploads/2026/06/HandAndStone_RibbonCutting-33-2-1024x683.jpg
---

# Hand & Stone offering incentives in 3 target markets

**TL;DR:** Hand & Stone Massage and Facial Spa is offering incentives to attract multi-unit operators in Boston, Southern California, and the Bay Area. The incentives include reduced franchise fees, grand opening support, and royalty rebates.

*By David Gibb, originally published in Franchise Magazine USA — Beauty on 2026-06-19. [Read the original](https://franchisemagazineusa.com/hand-stone-massage-facial-spa-incentives/).*

## Story

Hand & Stone Massage and Facial Spa, whose network includes more than 650 luxury wellness spas, this week announced a large market development incentive for potential multi-unit franchisees in the Boston, Southern California, and San Francisco Bay Area markets.

The incentive program will include a reduction in initial franchise fees, grand opening support, and royalty rebates that owner-operators can earn based on performance, among other benefits. Hand & Stone’s goal with this program is to connect with experienced operators who understand their markets well and know what it takes to grow a business while working within a franchise system.

“Boston, Southern California and the Bay Area have everything our brand thrives in, including dense populations, wellness-oriented clientele and genuine demand for accessible luxury,” said Matt Stanton, Chief Development Officer of Hand & Stone. “The development potential in each of these markets is significant, and this program is how we’re unlocking it. We’ve put together a compelling incentive structure that reduces barriers to entry and rewards franchisees who perform.

We’re looking for experienced multi-unit operators who see the long-term upside of our membership model and are ready to commit to a market at scale.”

With this program, Hand & Stone is making a thoughtful, structured entrance into three highly strategic markets in ways they feel will foster success for new franchisees. The brand has already created a cluster-oriented territory map that will give each multi-unit developer room to grow.

Furthermore, the brand’s high-margin model and established reputation as the world’s leading provider of facial treatments should help new operators succeed in these high-demand markets. Hand & Stone points to their current multi-unit franchisees’ success as proof of the brand’s opportunity and staying power.

“My brother Jeff and I signed on when Hand & Stone had fewer than 50 locations. The membership model and recurring revenue were a draw from day one, but what has kept us committed and enthusiastic for more than 15 years is the opportunity to make a positive impact on both our clients and employees,” said Ken Silbert, a multi-unit franchisee for Hand & Stone who co-owns 10 units in New Jersey. “The commitment to expanding wellness services has been a game changer for unit economics, and the focus on accessible luxury has kept Hand & Stone leading in markets where the competition hasn’t kept pace.

Hand & Stone is a brand that continues to lead its category while delivering for its franchisees, and for the right operator, developing multiple locations in a system like this is an opportunity worth seizing.”

## Entities

- unit expansion (topic)
- franchise development (topic)
- Beauty & Wellness (sector)
- Franchise Magazine USA (publication)
- market growth (topic)
- Hand & Stone (company)
- Boston (location)
- David Gibb (person)
- Southern California (location)
- Bay Area (location)
- Matt Stanton (person)
- incentives (topic)

---
Originally reported by David Gibb, Franchise Magazine USA — Beauty (https://franchisemagazineusa.com/hand-stone-massage-facial-spa-incentives/). Summarized by Burnaze (https://burnaze.com/article/c216f500-a80a-481b-a37b-af940d9be4b3).