---
title: "MOOYAH Leads the Anti-Resolution Revolution, Proving that Quality Burgers, Fries & Shakes are Worth Breaking New Year Intentions For"
url: https://burnaze.com/article/c22fe492-a74b-4f1a-b3ed-c64f9fa1ed9c
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260120_mooyah_leads_the_antiresolution_revolution_proving_that_quality_burgers_fri.html
category: "Burger"
industry: "Restaurants"
segment: "Burger"
published: 2026-01-20T12:00:00.000Z
modified: 2026-11-01T22:32:30.279Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# MOOYAH Leads the Anti-Resolution Revolution, Proving that Quality Burgers, Fries & Shakes are Worth Breaking New Year Intentions For

**TL;DR:** MOOYAH Burgers, Fries & Shakes is promoting its quality burgers, fries, and shakes as a treat worth breaking New Year's resolutions for. The brand is emphasizing its use of high-grade ingredients and made-to-order items in its new Indulgent Campaign.

*originally published in Franchising.com on 2026-01-20. [Read the original](https://www.franchising.com/news/20260120_mooyah_leads_the_antiresolution_revolution_proving_that_quality_burgers_fri.html).*

## Story

PLANO, Texas – As 2026 begins and conversations around New Year’s resolutions take place, MOOYAH Burgers, Fries & Shakes is taking a different approach by leaning into exactly what the beloved QSR concept does best: serving up delicious burgers, French fries and milkshakes. Rather than changing course with the calendar and following restrictive New Year trends, MOOYAH is encouraging customers to embrace the cravings for a great burger, crispy fries, and rich milkshakes with its new Indulgent Campaign.

“At a time when people are being told to cut back and restrict themselves from their cravings, our goal is to encourage guests to give in to their cravings without shame, while also showing them that delicious food doesn’t always equate to poor quality,” said Michael Meche, President of MOOYAH Burgers, Fries & Shakes. “MOOYAH has always been about burgers, fries and shakes done right, and this campaign is about staying true to who we are without trying to be something else. If you want to enjoy a burger, don’t let the New Year hold you back – just make sure it’s the best-tasting burger possible.”

In the first quarter of 2026, MOOYAH is proving to foodies everywhere that eating what you want in the New Year doesn’t mean you have to sacrifice quality, thanks to the brand’s emphasis on using high-grade ingredients and items made to order. At all MOOYAH restaurants across the country, burgers are made with Certified Angus Beef®, French fries are hand-cut, burger buns are fresh-baked daily in-house and shakes are hand-spun using only 100% real ice cream.

“At the end of the day, people want food they genuinely enjoy,” said Meche. “We believe there’s room in everyone’s New Year for burgers, fries and shakes made with care. This campaign celebrates the quality and craftsmanship that go into every order, and that’s what keeps guests coming back to MOOYAH.”

## Entities

- Franchising.com (publication)
- QSR (sector)
- MOOYAH (company)
- marketing campaign (topic)
- menu quality (topic)
- Michael Meche (person)
- new year's promotions (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260120_mooyah_leads_the_antiresolution_revolution_proving_that_quality_burgers_fri.html). Summarized by Burnaze (https://burnaze.com/article/c22fe492-a74b-4f1a-b3ed-c64f9fa1ed9c).