---
title: "How Grégoire Retains Customers Despite Economic Uncertainty"
url: https://burnaze.com/article/c25cdbf6-5bee-499d-b1c4-7490159e0f02
source: "1851 Franchise"
original_url: https://1851franchise.com/how-gregoire-retains-customers-despite-economic-uncertainty-2721161
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
published: 2023-02-15T21:16:00.000Z
modified: 2026-11-01T02:10:08.769Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/40c799f33a4700c38c4bb312466bbb493804.jpg
---

# How Grégoire Retains Customers Despite Economic Uncertainty

**TL;DR:** Grégoire, a French-inspired restaurant in Berkeley, California, has retained customers despite economic uncertainty through a loyalty program and high-quality food. The restaurant, owned by Grégoire Jacquet, is now looking to open more franchises across the San Francisco Bay Area.

*originally published in 1851 Franchise on 2023-02-15. [Read the original](https://1851franchise.com/how-gregoire-retains-customers-despite-economic-uncertainty-2721161).*

## Story

Grégoire, a French-inspired restaurant in Berkeley, California, owned by trained chef Grégoire Jacquet, was opened in 2002. Since then, Jacquet has encountered numerous challenges like the 2008 recession, inflation, COVID-related lockdowns. Grégoire recently spoke to Fast Casual about how his restaurant has not only survived times of economic uncertainty but has prospered.

He also discussed how offering a loyalty program has not only helped build a customer base, but has kept customers coming back for more. Grégoire, which offers high-quality fine dining-style food with the convenience of a quick carry-out experience, is now looking to open more franchises across the San Francisco Bay Area.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchise expansion (topic)
- loyalty program (topic)
- FastCasual (publication)
- Bay Area (location)
- Gregoire (company)
- customer retention (topic)
- Grégoire Jacquet (person)
- Berkeley, California (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/how-gregoire-retains-customers-despite-economic-uncertainty-2721161). Summarized by Burnaze (https://burnaze.com/article/c25cdbf6-5bee-499d-b1c4-7490159e0f02).