---
title: "Domino’s Seeks Local Partners for ‘Paving for Pizza’ Program as it Expands Nationwide"
url: https://burnaze.com/article/c28a4f8d-105b-47a3-a170-5ca73787b687
source: "1851 Franchise"
original_url: https://1851franchise.com/dominos-seeks-local-partners-for-paving-for-pizza-program-as-it-expands-nationwide-2707698
category: "Pizza"
industry: "Restaurants"
segment: "Pizza"
topics: ["Development & multi-unit"]
published: 2018-08-29T20:15:23.000Z
modified: 2026-11-01T04:08:22.130Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/76833ffd0cd2b3363511796e5f0efea7992.jpg
---

# Domino’s Seeks Local Partners for ‘Paving for Pizza’ Program as it Expands Nationwide

**TL;DR:** Domino's is expanding its 'Paving for Pizza' program nationwide, aiming to fix roads in at least one town in each U.S. state. The program started as an ad campaign with a $100,000 budget to fix around 20 potholes, but was expanded due to heavy social media demand.

*originally published in 1851 Franchise on 2018-08-29. [Read the original](https://1851franchise.com/dominos-seeks-local-partners-for-paving-for-pizza-program-as-it-expands-nationwide-2707698).*

## Story

What started as a clever ad campaign that offered to fix potholes so carry-out pizzas could arrive home safely has grown into a nationwide initiative for Domino’s since its June debut. Per Adweek, the pizza chain originally had a budget of $100,000 to fix around 20 potholes, but heavy social media traction led to an overwhelming demand that eventually compelled Domino’s to expand the program further. The brand announced the expanded initiative gives customers the ability to nominate their town with a goal of fixing roads in at least one town in each U.S. state.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Domino's (company)
- nationwide expansion (topic)
- ad campaign (topic)
- road repair (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/dominos-seeks-local-partners-for-paving-for-pizza-program-as-it-expands-nationwide-2707698). Summarized by Burnaze (https://burnaze.com/article/c28a4f8d-105b-47a3-a170-5ca73787b687).