---
title: "How Fitness Premier 24/7 Clubs’ Entrepreneur Operating Systems and Culture Index Tool Keep the Franchise Network Aligned"
url: https://burnaze.com/article/c28f2882-ce6f-462c-ab63-c79a1cabba1e
source: "1851 Franchise"
original_url: https://1851franchise.com/how-fitness-premier-247-clubs-entrepreneur-operating-systems-and-culture-index-tool-keep-the-franchise-network-aligned-2719705
category: "Gym & HVLP"
industry: "Fitness"
segment: "Gym & HVLP"
published: 2022-09-12T18:13:06.000Z
modified: 2026-11-01T02:11:48.746Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1e24d75395334ddc8758037f2c20f5783109.jpg
---

# How Fitness Premier 24/7 Clubs’ Entrepreneur Operating Systems and Culture Index Tool Keep the Franchise Network Aligned

**TL;DR:** Fitness Premier 24/7 Clubs implements Entrepreneur Operating Systems (EOS) and a culture index hiring tool to enhance company growth and alignment across its 18-unit franchise network. The brand has been using EOS at the corporate office level for many years and is now rolling it out to each location to help franchisees and managers run their businesses effectively.

*originally published in 1851 Franchise on 2022-09-12. [Read the original](https://1851franchise.com/how-fitness-premier-247-clubs-entrepreneur-operating-systems-and-culture-index-tool-keep-the-franchise-network-aligned-2719705).*

## Story

Company culture and a great fit among people is a critical aspect of Fitness Premier 24/7 Clubs’ franchise model, and the brand has never been shy about that. With 18 units and continued growth in the works, Fitness Premier has implemented Entrepreneur Operating Systems (EOS) and a new culture index hiring tool to enhance the company’s growth on all levels.

“We’ve been using the EOS at the corporate office level for many years now. We found it very helpful to keep our goals and vision for the company — annual goals or quarterly objectives — organized and tie all of that back to what each team member is doing on a daily basis,” explained Jason Markowicz, CEO of Fitness Premier 24/7 clubs. “It helps the team stay calibrated and continue to work well as a team. We made a conscious decision this year to begin rolling the technology out to each location, helping the franchisees and managers run their businesses in an effective, systemized way.”

Fitness Premier franchisees participate in ongoing education and leadership development. The EOS allows leaders to gather information from these meetings, use the systems to plug and play and place even more focus on the more enjoyable aspects of the business.

“Being an operator for nearly a decade, one of the biggest challenges I’ve experienced is choosing which priorities to put first. It always starts with priorities, but at the end of the day, sometimes stuff gets missed because all of the other aspects of the business get in the way,” said Michael Orwig, regional director of training and development and multi-unit franchisee with Fitness Premier. “That’s what the EOS system really focuses on… What the big picture goal is and ultimately the plan to get there as fast and easily as possible.”

With EOS, execution becomes far more attainable, allowing leaders to make more out of less, prioritize their days, weeks and months based on pointed goals and leverage the team with more productive tasks.

The Fitness Premier corporate team will soon be rolling out a six-week training program that will get all franchisees and managers acquainted with the systems. Each Wednesday, leaders will attend a three-hour, in-person training at the corporate office that will break down each aspect of the EOS, part by part.

After that six weeks, franchisees and managers will return to their locations with the systems and begin implementing them with the staff at each location.

“We do an annual summit at the end of the year. There, each location will have the opportunity to stand up and present their business plan, vision and traction organizer,” added Samantha Gorman, corporate employee and multi-unit franchisee at Fitness Premier. “They’ll have a chance to show the entire company what they’ve implemented so far as well as their goals for the future.

We don’t want this to be something that we share the tools for and the systems aren’t implemented. Following up in December will be good for accountability and create an exciting environment for everyone to look to the future.”

Gorman added that the EOS will serve as a tool to support the entire team in manifesting the substantial growth they’re all looking for.

In addition to the EOS, a culture index will be used as a sister tool during the hiring process and on an ongoing basis to evaluate employee satisfaction.

“With the culture index, a prospective employee will complete the survey, and it will tell the hiring team whether their natural traits fit the specific role. On the back end, that helps us to hire people who are the right fit and create longevity inside the role,” Gorman said.

While the EOS helps the business run well, Markowicz says the culture index addresses one of the most critical aspects of building a business — putting the right people in the right seats.

“It’s a nice tool for franchisees and managers to use on a quarterly basis with their team to understand how their teams feel about the role. Even once they’re hired into a position, taking the survey can help us to calibrate anything that is unbalanced,” he said. “We’ll have a discussion about some of the things that come up in the survey… Are they overwhelmed? Do they need support? Were there disconnects? We can work through those things in real-time.”

“Both of these processes are being implemented to help us accomplish our growth goals,” Orwig said. “It does start with people. We need to hire the right people, train them well and evaluate our people, which is what CI and EOS will allow us to do. I’m super excited to roll this out with Samantha and finish out the year with a strong game plan as we head into 2023.”

## Entities

- 1851 Franchise (publication)
- unit expansion (topic)
- franchise growth (topic)
- Fitness (sector)
- company culture (topic)
- Fitness Premier (company)
- Jason Markowicz (person)
- hiring tools (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/how-fitness-premier-247-clubs-entrepreneur-operating-systems-and-culture-index-tool-keep-the-franchise-network-aligned-2719705). Summarized by Burnaze (https://burnaze.com/article/c28f2882-ce6f-462c-ab63-c79a1cabba1e).
