---
title: "Blingle! Elevates Experienced Lighting Industry Veteran Nels Peterson to VP/Brand Leader"
url: https://burnaze.com/article/c29d9d78-2306-463f-9bb8-03a9ad88c4ae
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240404_blingle_elevates_experienced_lighting_industry_veteran_nels_peterson_to_vpb.html
category: "Home Services"
industry: "Home Services"
published: 2024-04-04T12:00:00.000Z
modified: 2026-10-31T20:00:40.987Z
image: https://images.unsplash.com/photo-1581578731548-c64695cc6952?w=1600&q=80&auto=format&fit=crop
---

# Blingle! Elevates Experienced Lighting Industry Veteran Nels Peterson to VP/Brand Leader

**TL;DR:** Blingle! promotes Nels Peterson to Vice President and Brand Leader, leveraging his 25+ years of experience in the lighting industry. Peterson will oversee field operations and serve as a resource for franchisees across the nation.

*originally published in Franchising.com on 2024-04-04. [Read the original](https://www.franchising.com/news/20240404_blingle_elevates_experienced_lighting_industry_veteran_nels_peterson_to_vpb.html).*

## Story

Blingle! is proud to announce the promotion of Nels Peterson to the position of Vice President and Brand Leader. Peterson carries 25+ years of experience in the lighting industry.

“We’re thrilled to have Nels as part of the Blingle! brand,” said Josh Skolnick, Founder of Horse Power Brands. “With Nels’ extensive background in lighting, he has played a pivotal role in growing the brand, serving as a resource for our franchisees.”

Peterson joined Blingle! in November of 2022 as the National Senior Director where he oversaw all field operations and national sales. In his new role, he will not only oversee all field operations, but will additionally serve as a resource for the franchisees across the nation.

In his new role, Nels will play a key role in the franchise development process. His responsibilities include approving new franchisees, guiding the onboarding process, leading franchisees through training, and ongoing coaching once a franchisee opens.

“This new adventure is the next logical step for me in my career,” Peterson said. “Using my creative talents and in-depth industry experience to help build businesses of entrepreneurs across the country was an opportunity I couldn’t pass up."

## Entities

- Franchising.com (publication)
- Home Services (sector)
- franchise development (topic)
- executive promotion (topic)
- HorsePower Brands (company)
- Blingle! (company)
- Josh Skolnick (person)
- lighting industry (topic)
- Nels Peterson (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240404_blingle_elevates_experienced_lighting_industry_veteran_nels_peterson_to_vpb.html). Summarized by Burnaze (https://burnaze.com/article/c29d9d78-2306-463f-9bb8-03a9ad88c4ae).