---
title: "Franchise Marketing Radio: Hounds Town USA CEO Jackie Bondanza Discusses What Sets the Doggie Daycare Franchise Apart From Competitors"
url: https://burnaze.com/article/c2a5c2cf-198a-48fe-9a3d-4ebc01ace86d
source: "1851 Franchise"
original_url: https://1851franchise.com/franchise-marketing-radio-hounds-town-usa-ceo-jackie-bondanza-discusses-what-sets-the-doggie-daycare-franchise-apart-from-competitors-2715876
category: "Daycare & boarding"
industry: "Pets"
segment: "Daycare & boarding"
topics: ["Marketing","People"]
published: 2021-06-01T20:15:00.000Z
modified: 2026-11-01T02:25:21.107Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/104445753449d276e49005127d00e35e951.jpg
---

# Franchise Marketing Radio: Hounds Town USA CEO Jackie Bondanza Discusses What Sets the Doggie Daycare Franchise Apart From Competitors

**TL;DR:** Hounds Town USA CEO Jackie Bondanza discusses the doggie daycare franchise's differentiation from competitors and its success during the COVID-19 pandemic. The brand has seen growth due to its essential service and focus on what dogs want.

*originally published in 1851 Franchise on 2021-06-01. [Read the original](https://1851franchise.com/franchise-marketing-radio-hounds-town-usa-ceo-jackie-bondanza-discusses-what-sets-the-doggie-daycare-franchise-apart-from-competitors-2715876).*

## Story

Jackie Bondanza, CEO of Hounds Town USA, an interactive doggie daycare franchise, recently spoke to Franchise Marketing Radio host Lee Kantor on some of the ways the brand differentiates from its competitors. Bondanza also described how Hounds Town USA fared so well through the COVID-19 pandemic by recognizing its role as an essential service for its customer base.

“Because we’ve been around for 20 years, we’ve been through several economic crises, which gave us the time and experience to realize that our service is a commodity to our customers,” said Bondanza. “We have sort of been the ‘Target’ of the pet care industry and because of that, we serve a lot of essential workers. I think that’s why we have seen so much growth because we continue to see almost all our customers coming through our doors despite the economic crises we’ve seen.”

Bondanza also discussed how the brand caters specifically to those looking for a service focused on what dogs want and not what humans want. There isn’t any upcharging for elevated experiences that most dogs don’t care for.

## Entities

- 1851 Franchise (publication)
- Pets (sector)
- franchise marketing (topic)
- pandemic impact (topic)
- Hounds Town USA (company)
- pet care industry (topic)
- Target (company)
- Jackie Bondanza (person)
- dog daycare (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/franchise-marketing-radio-hounds-town-usa-ceo-jackie-bondanza-discusses-what-sets-the-doggie-daycare-franchise-apart-from-competitors-2715876). Summarized by Burnaze (https://burnaze.com/article/c2a5c2cf-198a-48fe-9a3d-4ebc01ace86d).