---
title: "Survey: 86% of Consumers Express Concerns About Tariffs"
url: https://burnaze.com/article/c2b70d79-3d5d-4a19-8135-0fa121e88ec4
source: "Franchising.com"
original_url: https://www.franchising.com/articles/20250730_survey_86_of_consumers_express_concerns_about_tariffs.html
author: "M. Scott Morris"
category: "Regulation"
topics: ["Regulation & legal"]
published: 2025-07-30T07:00:00.000Z
modified: 2026-10-31T20:29:43.325Z
image: https://imgs.franchising.com/art/articles/9712_plate.jpg
---

# Survey: 86% of Consumers Express Concerns About Tariffs

**TL;DR:** A survey by Numerator found that 86% of U.S. consumers are concerned about the effects of tariffs on their personal finances, with 61% worried about higher prices on everyday goods. The survey also found that 77% of respondents are concerned about the possibility of a recession in the coming year.

*By M. Scott Morris, originally published in Franchising.com on 2025-07-30. [Read the original](https://www.franchising.com/articles/20250730_survey_86_of_consumers_express_concerns_about_tariffs.html).*

## Story

More than 85% of U.S. consumers are concerned about the effects tariffs will have on their lives, according to Numerator's Tariff Sentiment Tracker, which provides updates on consumers' tariff perspectives based on a custom survey fielded to 5,000 U.

S. consumers on a bi-weekly basis. Key stats include: 86% of consumers are concerned about the impact of tariffs on their personal finances, 61% of consumers are worried about higher prices on everyday goods, 57% are worried about general inflation, 47% are worried about higher prices on nonessential items, and 43% of U.

S. consumers are concerned about the limited availability of certain products. 77% of respondents are concerned about the possibility of a recession in the coming year.

71% of consumers say they are aware of new or proposed tariffs on goods imported into the U.S. 81% of consumers say they understand what tariffs are and how they impact prices.

43% oppose tariffs, 29% support, and 28% feel neutral. 27% of U.S.

consumers say tariffs will have a positive impact on the nation's economy, 58% believe they will have a negative effect. 81% of U.S.

consumers expect to adjust their finances or shopping habits in response to the tariffs. Consumers say they are most likely to cut back spending on nonessentials (45%), look for sales or coupons to offset price increases (41%), delay nonessential or big-ticket purchases (30%), switch to lower-priced retailers or discount stores (29%), and buy fewer imported goods (28%). 10% of U.

S. consumers say they have no concerns regarding tariffs, and 8% do not expect to make any changes as a response to tariffs.

## Entities

- Franchising.com (publication)
- General (sector)
- M. Scott Morris (person)
- Numerator (company)
- recession fears (topic)
- tariff concerns (topic)
- U.S. consumers (location)
- consumer finances (topic)
- inflation worries (topic)

---
Originally reported by M. Scott Morris, Franchising.com (https://www.franchising.com/articles/20250730_survey_86_of_consumers_express_concerns_about_tariffs.html). Summarized by Burnaze (https://burnaze.com/article/c2b70d79-3d5d-4a19-8135-0fa121e88ec4).