--- title: "SweetFrog Snatched Up By Canadian Franchise Group" url: https://burnaze.com/article/c305352a-cf8f-41fc-a731-8112d21d27f8 source: "Franchising.com" original_url: https://www.franchising.com/articles/sweetfrog_snatched_up_by_canadian_franchise_group.html author: "Multi-Unit Franchisee" category: "Restaurants" industry: "Restaurants" published: 2018-09-11T07:00:00.000Z modified: 2026-11-01T03:09:25.384Z image: https://imgs.franchising.com/art/articles/4033_plate.jpg --- # SweetFrog Snatched Up By Canadian Franchise Group **TL;DR:** MTY Food Group Inc. acquired SweetFrog for $35 million, expanding its portfolio of brands in the frozen yogurt market. The acquisition includes 254 franchise locations and 78 corporate-owned locations, which will transition to franchised locations. *By Multi-Unit Franchisee, originally published in Franchising.com on 2018-09-11. [Read the original](https://www.franchising.com/articles/sweetfrog_snatched_up_by_canadian_franchise_group.html).* ## Story - Mergers and Acquisitions : You can now add yogurt brand SweetFrog to the list of companies owned by MTY Food Group Inc. The Canadian-based company, which also owns ManchuWok, TCBY Frozen Yogurt, Baja Fresh, Cold Stone Creamery, Great Steak, Blimpie, La Salsa, and Samurai Sam's, just announced a deal to buy SweetFrog for $35 million. "SweetFrog is an exciting brand serving premium quality frozen yogurt and will fit perfectly within our portfolio of brands," said Jeff Smit, COO of MTY's U.S. operations. "We are extremely happy about everything this brand has to offer and the growth potential ahead." The Roanoke, Virginia-based SweetFrog operates 254 franchise locations and 78 corporate-owned locations primarily in the U.S. As part of the deal, the current 78 corporate-owned locations will transition to franchised locations. Officials said the acquisition of SweetFrog will help solidify MTY as a dominant force in the frozen treat category and represents another major milestone for MTY as it continues to expand its presence in the United States. Once the deal closes, MTY is expected to consolidate operations and run the franchising platform from its U.S. headquarters in Scottsdale, Arizona. - Get Started in Franchising - Franchise Rankings & Awards - Franchise Sales & Development - Featured Franchise Stories Franchising.com is produced by Franchise Update Media. Franchise Update Media has its finger on the pulse of franchising with unrivalled audience intelligence and market driven data. No media company understands the franchise landscape deeper than Franchise Update Media. 1201 New York Avenue NW, Suite 300A Washington, DC 20005 PH. (408) 402-5681 - Franchisee Financing & Lending - Site Selection & Real Estate - Supply Chain & Procurement - Annual Franchise Development Report - Multi-Unit Franchising Conference - Franchise Growth & Marketing Conference - Franchise Leadership & Development Conference - Multi-Unit Franchisee Magazine - Franchise Update Magazine - Franchise Update Franchisor Report - Franchising Express Report - International Franchise Report - Multi-Unit Franchisee Report The multi-unit franchise opportunities listed above are not related to or endorsed by Multi-Unit Franchisee or Franchise Update Media Group. We are not engaged in, supporting, or endorsing any specific franchise, business opportunity, company or individual. No statement in this site is to be construed as a recommendation. We encourage prospective franchise buyers to perform extensive due diligence when considering a franchise opportunity. ## Entities - Franchising.com (publication) - Restaurants (sector) - acquisition (topic) - Multi-Unit Franchisee (person) - Cold Stone Creamery (company) - portfolio expansion (topic) - TCBY (company) - MTY Food Group (company) - Baja Fresh (company) - Blimpie (company) - frozen yogurt market (topic) --- Originally reported by Multi-Unit Franchisee, Franchising.com (https://www.franchising.com/articles/sweetfrog_snatched_up_by_canadian_franchise_group.html). Summarized by Burnaze (https://burnaze.com/article/c305352a-cf8f-41fc-a731-8112d21d27f8).