---
title: "Another restaurant brand files trademarks for the metaverse"
url: https://burnaze.com/article/c33aba73-c1d0-4c0c-910e-1e7e8298941c
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/another-restaurant-brand-files-trademarks-for-the-metaverse
author: "Raghav Patel"
category: "Restaurants"
industry: "Restaurants"
published: 2022-05-31T08:48:07.000Z
modified: 2026-10-31T16:11:12.815Z
image: https://cdn.global-franchise.com/wp-content/uploads/2022/05/shutterstock_2120530688-1-scaled.jpg
---

# Another restaurant brand files trademarks for the metaverse

**TL;DR:** Tony Roma's has announced its intentions to trademark its brand in the metaverse, allowing fans to experience its premier dining experience in a new virtual way. The brand is looking forward to its fiftieth anniversary and wants to build out its virtual offering and NFT's for transactions in its virtual restaurants.

*By Raghav Patel, originally published in Global Franchise on 2022-05-31. [Read the original](https://www.global-franchise.com/news/another-restaurant-brand-files-trademarks-for-the-metaverse).*

## Story

Tony Roma’s has announced its intentions to trademark its brand in the metaverse. More specifically, the brand will file a trademark to operate its restaurant virtually in the metaverse. The virtual restaurant will have an immersive BBQ experience where fans of the brand can learn about its wings and interact with its executive chef, Bob Gallagher.

“By tapping into the metaverse, we’re allowing Tony Roma’s fans to experience our premier dining experience in a new virtual way,” said Ramon Bourgeois, CEO of Tony Roma’s.

“We’re thrilled to integrate with the metaverse to connect virtual reality with real-life experiences in order to bring our signature ribs and fan-favorite menu items directly into customer homes.”

The brand is looking forward to its fiftieth anniversary and wants to build out its virtual offering and NFT’s for transactions in its virtual restaurants. This applies to the Bones & Burgers concept as well as Tony Roma’s physical and virtual locations.

Tony Roma’s is among the handful of brands that have already either filed trademark applications for the metaverse, or have officially begun building out its offering. TRIB3 is launching its virtual gym concept, and brands like Panera and McDonald’s have already filed for trademarks to operate their own virtual restaurants in space. To learn more about franchising and the metaverse, read more.

## Entities

- Restaurants (sector)
- Global Franchise (publication)
- McDonald's (company)
- Raghav Patel (person)
- Tony Roma's (company)
- virtual restaurants (topic)
- metaverse expansion (topic)
- trademark filing (topic)
- nft transactions (topic)

---
Originally reported by Raghav Patel, Global Franchise (https://www.global-franchise.com/news/another-restaurant-brand-files-trademarks-for-the-metaverse). Summarized by Burnaze (https://burnaze.com/article/c33aba73-c1d0-4c0c-910e-1e7e8298941c).