---
title: "Adweek: Wingstop and Wendy’s Got Into a Rap Battle in the Most 2017 Brand Marketing Story Imaginable"
url: https://burnaze.com/article/c36db20b-0475-4896-964b-4e53896f179e
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-wingstop-and-wendys-got-into-a-rap-battle-in-the-most-2017-brand-marketing-story-imaginable-2704469
category: "Restaurants"
industry: "Restaurants"
topics: ["Marketing"]
published: 2017-10-06T19:14:41.000Z
modified: 2026-11-01T04:09:40.989Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2aba4f89933eefd11e1ae2112c4987233828.jpg
---

# Adweek: Wingstop and Wendy’s Got Into a Rap Battle in the Most 2017 Brand Marketing Story Imaginable

**TL;DR:** Wingstop and Wendy's engaged in a rap battle on Twitter, with Wingstop receiving 72,000 retweets and nine million impressions. The exchange built brand awareness and drove conversation around both companies.

*originally published in 1851 Franchise on 2017-10-06. [Read the original](https://1851franchise.com/adweek-wingstop-and-wendys-got-into-a-rap-battle-in-the-most-2017-brand-marketing-story-imaginable-2704469).*

## Story

On Monday, Wingstop tweeted a short rap to the tune of a popular rap song and the internet took notice. According to a recent article in Adweek, fans encouraged Wendy's to respond with their own rap reference.

The brand did as it was asked, and this began a back-and-forth exchange between the two companies. The tweets poked fun at the other brand's food while maintaining the rap format. The tweet battle lasted until the early evening.

Wingstop received around 72,000 retweets and nine million impressions as a result of the exchange, building brand awareness and driving conversation around both companies.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Wendy's (company)
- Wingstop (company)
- social media marketing (topic)
- brand awareness (topic)
- twitter exchange (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-wingstop-and-wendys-got-into-a-rap-battle-in-the-most-2017-brand-marketing-story-imaginable-2704469). Summarized by Burnaze (https://burnaze.com/article/c36db20b-0475-4896-964b-4e53896f179e).