---
title: "FSR Magazine: Famous Toastery Forges Own Path in COVID Comeback"
url: https://burnaze.com/article/c38f83e6-29a4-4f80-9656-05f42f36c0b9
source: "1851 Franchise"
original_url: https://1851franchise.com/fsr-magazine-famous-toastery-forges-own-path-in-covid-comeback-2713778
category: "Restaurants"
industry: "Restaurants"
published: 2020-08-31T18:13:42.000Z
modified: 2026-11-01T02:01:47.801Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/a9249273c10eb50d887975ddad54078d8842.jpg
---

# FSR Magazine: Famous Toastery Forges Own Path in COVID Comeback

**TL;DR:** Famous Toastery, a breakfast brand with 26 locations, pivoted during the COVID-19 crisis by switching to online ordering chainwide in four days. The brand's CEO, Robert Maynard, discussed the pivot with FSR Magazine.

*originally published in 1851 Franchise on 2020-08-31. [Read the original](https://1851franchise.com/fsr-magazine-famous-toastery-forges-own-path-in-covid-comeback-2713778).*

## Story

“You just had to face the facts of where things were,” Maynard said. “Casual-dining, family-dining got smashed. You really had to do what you thought was best for your brand. There were so many people with so many ideas. The word pivot became the new ‘thank you.’ You had to do what you knew was best for what you could execute. And if you just follow the leader, that really wasn’t working. Everyone does have a little something different.”

Famous Toastery , the better breakfast brand with 26 locations, had to make changes quickly to keep up with the turnaround of cities reopening. It switched to online ordering chainwide in just four days.

“We knew online ordering was going to be big,” Maynard told FSR Magazine. “We were already in the middle of different programs to do online ordering anyway, and it was kind of like well, we picked one, and we had to roll with it. Our POS system was great, the group that did it for us was great, and our team was great. They just worked day and night.”

Restaurants have since reopened at limited capacity, with an emphasis on lunch due to more people changing their morning routine and not coming in for breakfast as often anymore.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- covid-19 response (topic)
- Famous Toastery (company)
- online ordering (topic)
- Robert Maynard (person)
- restaurant reopening (topic)
- breakfast brand (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/fsr-magazine-famous-toastery-forges-own-path-in-covid-comeback-2713778). Summarized by Burnaze (https://burnaze.com/article/c38f83e6-29a4-4f80-9656-05f42f36c0b9).