---
title: "Nation's Restaurant News: Chuck E. Cheese’s parent names new CMO"
url: https://burnaze.com/article/c3b6a1dc-5652-4b85-9faf-1f76229bfcae
source: "1851 Franchise"
original_url: https://1851franchise.com/nations-restaurant-news-chuck-e-cheeses-parent-names-new-cmo-2705742
category: "Restaurants"
industry: "Restaurants"
topics: ["People"]
published: 2018-02-28T20:15:01.000Z
modified: 2026-11-01T04:09:09.903Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/638ad81ee0909355444bc2653e394aea794.jpg
---

# Nation's Restaurant News: Chuck E. Cheese’s parent names new CMO

**TL;DR:** CEC Entertainment, the parent company of Chuck E. Cheese's, has named Ashley Zickefoose as its new chief marketing and concept officer. Zickefoose has experience in the foodservice and franchising industry, most recently as the chief marketing officer for On The Border Mexican Grill and Cantina.

*originally published in 1851 Franchise on 2018-02-28. [Read the original](https://1851franchise.com/nations-restaurant-news-chuck-e-cheeses-parent-names-new-cmo-2705742).*

## Story

Today, Nations Restaurant News announced that the parent company of Chuck E. Cheese’s, CEC Entertainment Inc., has named Ashley Zickefoose as its new chief marketing and concept officer. Zickefoose has experience in the foodservice and franchising industry, most recently as the chief marketing officer for On The Border Mexican Grill and Cantina.

“As a mom herself, Ashley will be an invaluable asset as we seek to build deeper connections with families,” Tom Leverton, CEO of CEC Entertainment, said in a statement. “With this in mind, we have created the chief concept officer role to enhance our consumer experience, keep our brand relevant and drive long-term sustainable growth for the Chuck E. Cheese’s brand.”

This change comes as one of many management changes in management the food and entertainment company announced today. In addition to Zickefoose joining the team, Rudy Rodriguez Jr. was promoted to chief legal and human resources officer and Mahesh Sadarangani was promoted to chief administrative officer.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- franchising industry (topic)
- On the Border (company)
- Chuck E. Cheese (company)
- CEC Entertainment (company)
- Tom Leverton (person)
- management change (topic)
- marketing officer (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/nations-restaurant-news-chuck-e-cheeses-parent-names-new-cmo-2705742). Summarized by Burnaze (https://burnaze.com/article/c3b6a1dc-5652-4b85-9faf-1f76229bfcae).