---
title: "Franchise event: A must-attend for the Middle East"
url: https://burnaze.com/article/c3e8f304-4fd5-48cc-acbb-e18b3ff782f0
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/franchise-event-a-must-attend-for-the-middle-east
author: "Amanda Peters"
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2021-06-29T09:00:00.000Z
modified: 2026-10-31T16:24:00.226Z
image: https://images.unsplash.com/photo-1507679799987-c73779587ccf?w=1600&q=80&auto=format&fit=crop
---

# Franchise event: A must-attend for the Middle East

**TL;DR:** The Global Franchise Market (TGFM) is a franchise event held annually in Dubai, providing a platform for brands, franchisees, and investors to develop business. TGFM was awarded the title 'Franchising Event of the Year 2020' by MEA Markets magazine.

*By Amanda Peters, originally published in Global Franchise on 2021-06-29. [Read the original](https://www.global-franchise.com/news/franchise-event-a-must-attend-for-the-middle-east).*

## Story

TGFM is the one and only franchise event in the Middle East, that provides all its stakeholders an entire ecosystem to develop business between brands, franchisees, and investors in a real, concrete manner.

The Global Franchise Market – TGFM – is organized annually by INDEX Conferences and Exhibitions, under the patronage of the Department of Economic Development – Dubai, along with strategic partnership of both Franchise Souq, co-founder and Francorp Middle East, Platinum Sponsor. This year it will be held in Dubai World Trade Centre, UAE, on November 15 and 16, 2021.

**An award-winning event**

TGFM was recently awarded the title ‘Franchising Event of the Year 2020’ by MEA Markets magazine. The exhibition has been recognized by the prominent business magazine as the best amongst its peers in the Middle East and Africa region.

In addition to its ability to deliver ROI to its participants, TGFM offers a unique platform for brands to conduct pre-arranged meetings with high-net-worth investors and franchisees, through ‘The Franchise Business Hub’.

TGFM engages in perpetual ways with its participants through various activities such as ‘Tuesday Webinars’ and ‘The Franchise Talk’. While the webinars are a stage for brands to reach out to MEA potential partners and present their specificities and future developments, sessions like The Franchise Talk deliver daily articles on trends, market updates, and a monthly newsletter to the MEA franchise community.

> “In addition to its ability to deliver ROI to its participants, TGFM offers a unique platform for brands to conduct pre-arranged meetings with high-net-worth investors and franchisees”

The Franchise Talk has successfully reached over 11,000 engaged readers in the last year. The newsletter also attracts the franchise associations that see our offering and the interconnection between all our activities, as this results in more development for their members.

**Strategic market entry**

As Dubai is one of the world’s safest places for business, TGFM continues to serve as the industry’s one-stop shop for the regional franchise community.

It’s no secret that Dubai is the entry point for any international brands willing to expand in the MEA; moreover, it is often the regional HQ to a wider regional spread.

It is fortunate that the U.A.E. achieved one of the best responses in pandemic management and that includes in-person exhibitions being held since December 2020. Therefore, the market recovery is the fastest in the region.

TGFM is not only an exhibition but much more, and this is what was recognized with the Franchising Event of the Year 2020 Award.

## Entities

- Franchise Industry (sector)
- Global Franchise (publication)
- international expansion (topic)
- Amanda Peters (person)
- market entry (topic)
- UAE (location)
- franchise event (topic)
- Department of Economic Development – Dubai (regulator)
- Dubai World Trade Centre (location)

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Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/franchise-event-a-must-attend-for-the-middle-east). Summarized by Burnaze (https://burnaze.com/article/c3e8f304-4fd5-48cc-acbb-e18b3ff782f0).