---
title: "Quiznos, Taco Del Mar Parent Names Qdoba Veteran as New Chief Brand Officer"
url: https://burnaze.com/article/c44dd851-001e-4d68-ac6c-abbb601e7222
source: "1851 Franchise"
original_url: https://1851franchise.com/quiznos-taco-del-mar-parent-names-qdoba-veteran-as-new-chief-brand-officer-2709208
category: "Mexican"
industry: "Restaurants"
segment: "Mexican"
topics: ["People"]
published: 2019-02-19T15:10:01.000Z
modified: 2026-11-01T04:08:02.110Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4fcb3763aeeaa3db7db146a7d4e9d9934169.jpg
---

# Quiznos, Taco Del Mar Parent Names Qdoba Veteran as New Chief Brand Officer

**TL;DR:** REGO Restaurant Group, parent company of Quiznos and Taco Del Mar, has named Mark Lohmann as its new chief brand officer. Lohmann will oversee marketing and integration for the portfolio brands.

*originally published in 1851 Franchise on 2019-02-19. [Read the original](https://1851franchise.com/quiznos-taco-del-mar-parent-names-qdoba-veteran-as-new-chief-brand-officer-2709208).*

## Story

As it kicks off its new acquisition strategy, Quizno’s and Taco Del Mar parent company REGO Restaurant Group has named restaurant industry veteran Mark Lohmann as its new chief brand officer, according to a recent release.

Lohmann, who previously served as VP of strategy and business development for Qdoba, will be charged with handling the marketing, integration and brand strategy for REGO’s portfolio brands, among other duties. Immediately prior to joining REGO, Lohmann was CFO for Cool Planet, “an entrepreneurial agriculture technology company,” according to the release.

Lohmann is the most recent executive to join the REGO team; the company, backed by High Bluff Capital Partners named Tim Casey as CEO earlier this year.

Regarding the addition of Lohmann to the executive team, Casey said, “Mark brings tremendous experience leading transformational agendas for brands across the consumer and restaurant sectors. As we continue the reinvigoration of Quiznos and Taco Del Mar and look to build out our restaurant portfolio through additional acquisitions, his background, expertise, and entrepreneurial mindset will be invaluable.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- executive appointment (topic)
- Qdoba (company)
- Quiznos (company)
- brand management (topic)
- High Bluff Capital Partners (investor)
- acquisition strategy (topic)
- Mark Lohmann (person)

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Originally reported by 1851 Franchise (https://1851franchise.com/quiznos-taco-del-mar-parent-names-qdoba-veteran-as-new-chief-brand-officer-2709208). Summarized by Burnaze (https://burnaze.com/article/c44dd851-001e-4d68-ac6c-abbb601e7222).