---
title: "Buffalo Wings & Rings Launches New Lineup of Superior Chicken Sandwiches"
url: https://burnaze.com/article/c4e0b99d-03b5-409e-ac02-95134564ef04
source: "1851 Franchise"
original_url: https://1851franchise.com/wingsandrings/buffalo-wings-rings-launches-new-lineup-of-superior-chicken-sandwiches-2716173
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2021-07-13T15:10:00.000Z
modified: 2026-11-01T02:25:03.973Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/f8d449f65f4fbaed21f9c7e506451b213535.jpg
---

# Buffalo Wings & Rings Launches New Lineup of Superior Chicken Sandwiches

**TL;DR:** Buffalo Wings & Rings launches a new lineup of chicken sandwiches called 'The Ringers' featuring premium-cut chicken breast and hand-dipped beer batter. The franchise conducted research panels to understand consumer preferences for a best-in-class chicken sandwich.

*originally published in 1851 Franchise on 2021-07-13. [Read the original](https://1851franchise.com/wingsandrings/buffalo-wings-rings-launches-new-lineup-of-superior-chicken-sandwiches-2716173).*

## Story

Buffalo Wings & Rings, the Cincinnati-based elevated sports restaurant and bar franchise with more than 85 units across the globe, is claiming its place as the leader in the chicken sandwich wars with the launch of its new chicken sandwich lineup. And these chicken sandwich chiefs — called “The Ringers” — made with a premium-cut chicken breast, next-level toppings and hand-dipped in house-made beer batter are here to stay.

And the sandwiches weren’t just dreamt up overnight. In order to understand what qualities consumers look for in a best-in-class chicken sandwich, Buffalo Wings & Rings conducted various research panels, and the consensus was that you can’t have a great chicken sandwich without high quality meat (even better if it hangs over the bun), chicken that is tender on the inside and crispy on the outside and a variety of fresh toppings.

“Understanding what our guests were looking for in the perfect chicken sandwich was just as important as how we crafted it,” said Diane Matheson, vice president of marketing for Buffalo Wings & Rings. “We feel confident that we have exceeded those guest expectations with our three new, fresh takes on the classic chicken sandwich.”

The MVP Ringer is a classic take on the chicken sandwich — with a bit of a kick. It features a premium-cut chicken breast (fried or grilled), house-made beer batter topped with a signature spicy mayo and pickles on a toasted brioche bun, with a side of natural-cut fries.

The Buffalo Ringer takes a buffalo chicken club sandwich to the next level with house-made beer batter, a premium-cut chicken breast (fried or grilled), signature Buffalo Hot sauce, Applewood-smoked bacon, lettuce and tomato served on a toasted brioche bun with bleu cheese dip or ranch dressing, with a side of natural-cut fries.

And the Korean Burger, cheekily referred to as “the beast from the east,” offers house-made beer batter, a premium-cut chicken breast (fried or grilled), zesty gochujang sauce and Asian slaw served on a toasted brioche bun, with a side of natural-cut fries.

Established in 1984 in Cincinnati, Ohio, Buffalo Wings & Rings is the ultimate sports bar and restaurant franchise providing a club-level experience with better food, VIP views and our Buffalove® Service Promise. The franchise is taking game-time to the next level with bright, inviting dining rooms, elevated fan experiences and a chef-inspired menu featuring a rotation of seasonal and diverse limited-time offerings, fresh salads, homemade Bleu Cheese, innovative sandwich options, hand-pressed burgers and fresh, never-frozen wings to satisfy every sports fan. With more than 85 units across the globe, Buffalo Wings & Rings is changing the sports restaurant category, bringing elevated food and experiences that are accessible and affordable to all.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- menu pricing (topic)
- new menu items (topic)
- restaurant marketing (topic)
- chicken sandwich wars (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/wingsandrings/buffalo-wings-rings-launches-new-lineup-of-superior-chicken-sandwiches-2716173). Summarized by Burnaze (https://burnaze.com/article/c4e0b99d-03b5-409e-ac02-95134564ef04).