---
title: "Social Geek Radio: What Business Owners Need to Know About Net Promoter Score"
url: https://burnaze.com/article/c50b688b-5bdc-4fe1-aa18-72a08c043f6a
source: "1851 Franchise"
original_url: https://1851franchise.com/social-geek-radio-what-business-owners-need-to-know-about-net-promoter-score-5908
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2016-09-23T15:10:00.000Z
modified: 2026-11-01T04:11:13.292Z
image: https://1851franchise.com/_next/image?url=https%3A%2F%2Fnewimage.1851franchise.com%2Fauthor%2Fcad5b051d37b6da1000b8500f25d84054276.jpg&w=3840&q=75
---

# Social Geek Radio: What Business Owners Need to Know About Net Promoter Score

**TL;DR:** Social Geek Radio discusses the importance of net promoter score for business owners, including small and large franchises. The hosts were joined by Julie Neihoff, an author and speaker, to explain the ins and outs of net promoter scores.

*originally published in 1851 Franchise on 2016-09-23. [Read the original](https://1851franchise.com/social-geek-radio-what-business-owners-need-to-know-about-net-promoter-score-5908).*

## Story

Loyal customers are critical to a business’ success. That’s why it’s important for both small and large owners to check in with their patrons to see how likely it is that they’d recommend their brand to a friend. Calculating a net promoter score—a management tool that measures the loyalty of customer relationships—is one way to see whether or not a business is being backed by consumers.

Social Geek Radio hosts Deb Evans and Jack Monson were joined by Julie Neihoff, an author, speaker and host of the podcast Easy Marketing Guide that offers real world advice for small businesses, franchise brands and nonprofit organizations, during this week’s podcast. She explains the ins and outs of net promoter scores, as well as why they should be used by every business owner.

## Entities

- 1851 Franchise (publication)
- Franchise Industry (sector)
- franchise management (topic)
- customer loyalty (topic)
- Jack Monson (person)
- net promoter score (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/social-geek-radio-what-business-owners-need-to-know-about-net-promoter-score-5908). Summarized by Burnaze (https://burnaze.com/article/c50b688b-5bdc-4fe1-aa18-72a08c043f6a).