---
title: "FSC Franchise Co. Names John Massari as New Chief Financial Officer"
url: https://burnaze.com/article/c52d4a4a-94a5-40ee-935d-942458880343
source: "1851 Franchise"
original_url: https://1851franchise.com/fsc-franchise-co-appoints-industry-veteran-john-massari-as-chief-financial-officer-2730809
category: "Franchisors"
industry: "Franchise Industry"
segment: "Franchisors"
topics: ["Finance & M&A","People"]
published: 2025-11-24T13:08:14.000Z
modified: 2026-10-31T20:23:04.714Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/2831e508ad5c7c60d0c00169617613a05684.jpg
---

# FSC Franchise Co. Names John Massari as New Chief Financial Officer

**TL;DR:** FSC Franchise Co. has named John Massari as its new Chief Financial Officer, bringing nearly three decades of experience in the franchise industry. Massari will focus on strengthening FSC's financial infrastructure to support continued expansion across its system of more than 280 locations in 27 states.

*originally published in 1851 Franchise on 2025-11-24. [Read the original](https://1851franchise.com/fsc-franchise-co-appoints-industry-veteran-john-massari-as-chief-financial-officer-2730809).*

## Story

John Massari brings nearly three decades of experience to the role, including 25 years with Bloomin’ Brands, where he supported multiple concepts through growth phases, market expansions and brand revitalization initiatives both in the United States and internationally. He later served as CFO of Artistry Restaurants, helping the young private-equity platform grow to six brands and roughly 50 locations through acquisition.

After learning more about FSC’s growth over the past seven years under CapitalSpring and meeting with the leadership team, he said the role aligned both professionally and personally. The company’s multi-brand platform and Florida base added to the appeal. “Beef ‘O’ Brady’s was a brand I grew up with in Tampa,” Massari said, “and this was a great opportunity to help take FSC to the next level.”

In his first months as CFO, Massari will focus on strengthening FSC’s financial infrastructure to support continued expansion across its system of more than 280 locations in 27 states. Massari’s early priorities center on tightening the company’s financial model and implementing systems that will support expansion. He said the focus remains on giving franchisees a model that works and sells itself. “We want our franchises to be successful, for them to make money and for them to want to continue to build new restaurants,” he said.

- Continued collaboration with franchisees will remain essential as the company evolves its menu strategy, technology stack, and supply chain capabilities.
- Much of this work is done in partnership with the franchise advisory council to ensure systemwide decisions align with operator needs.

Massari’s experience working with brands at every stage of development — from early high-growth concepts to mature national chains — will guide his approach at FSC. He says that continued collaboration with franchisees will remain essential as the company evolves its menu strategy, technology stack, and supply chain capabilities. “We’re here to listen to their needs and to make sure that we jointly develop the best systems and the best businesses to make them successful,” Massari said.

He also sees FSC’s multi-brand structure as a competitive advantage, allowing the company to serve different consumer occasions across casual dining, sports-centric experiences, craft beverage gatherings, and fast casual. The diversity of the portfolio, he says, positions FSC’s brands for continued relevance as customers seek value, flexibility, and community-centered experiences. “We’ve got a great portfolio of synergistic brands that meet a range of needs for our customers across many different occasions,” he said.

## Entities

- 1851 Franchise (publication)
- franchise expansion (topic)
- Franchise Industry (sector)
- Beef 'O' Brady's (company)
- FSC Franchise Co. (company)
- Capital Spring (investor)
- cfo appointment (topic)
- Bloomin' Brands (company)
- multi brand platform (topic)
- financial infrastructure (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/fsc-franchise-co-appoints-industry-veteran-john-massari-as-chief-financial-officer-2730809). Summarized by Burnaze (https://burnaze.com/article/c52d4a4a-94a5-40ee-935d-942458880343).