---
title: "Noodles & Company Tests Second Ghost Kitchen in San Jose"
url: https://burnaze.com/article/c6367d46-9822-4eb8-a6be-25e1c5f6ce5a
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210916_noodles__company_tests_second_ghost_kitchen_in_san_jose.html
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
published: 2021-09-16T12:00:00.000Z
modified: 2026-11-01T02:25:41.796Z
image: https://images.unsplash.com/photo-1504674900247-0877df9cc836?w=1600&q=80&auto=format&fit=crop
---

# Noodles & Company Tests Second Ghost Kitchen in San Jose

**TL;DR:** Noodles & Company is testing its second ghost kitchen in San Jose, offering made-to-order dishes and increased convenience through digital channels. The ghost kitchen is part of the company's efforts to expand access to the brand in new and emerging markets.

*originally published in Franchising.com on 2021-09-16. [Read the original](https://www.franchising.com/news/20210916_noodles__company_tests_second_ghost_kitchen_in_san_jose.html).*

## Story

Testing a second ghost kitchen model provides Noodles & Company with the flexibility to expand access to the brand in new and emerging markets through its digital channels. The ghost kitchen also offers increased off-premise capabilities that help reach a wider consumer base, allowing more guests to enjoy noodle-centric dishes in an easier, more rewarding way.

Noodles & Company’s newest ghost kitchen, located in Central San Jose, will allow local Noodles fans to conveniently order their favorite Noodles menu items directly through the Noodles Rewards App to enjoy the many perks of being a Noodles Rewards member, or through third-party delivery providers.

“We are very excited to open our second ghost kitchen location and grow our presence in San Jose,” said Stacey Pool, chief marketing officer at Noodles & Company. “San Jose is an emerging market for us, and with this ghost kitchen test, we’ll be able to gain valuable insights on market trends and guest dynamics in the region. With various restaurant formats, we’re excited to capitalize on the rapidly growing delivery market and add new ways to serve our guests delicious noodle dishes with a side of convenience.”

As a consistent innovator in the restaurant industry, Noodles & Company has continued to bring its guests new ways to enjoy the noodles they love, even during the recent pandemic. In Q2 2021, Noodles reported a digital sales growth of 15%, accounting for 56% of total sales. The launch of this ghost kitchen further supports guests’ changing behaviors.

As guests continue to look for the seamless integration of restaurant offerings, along with a frictionless experience, this test presents an opportunity to gain insights and improve the guest ordering experience with greater access to a broader audience.

Central San Jose residents looking to get their Noodles fix can quickly and easily sign up for Noodles Rewards by downloading the Noodles Rewards app from the Apple App Store or Google Play Store, or by signing up online. When guests sign up to be a Noodles Rewards member, they will earn a free small entrée after making their first purchase.

Noodles & Company’s San Jose ghost kitchen is located at 949 Ruff Drive and is available for delivery and pickup through the Noodles Rewards program for maximum benefits like free delivery and food, or via third-party delivery providers.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- menu expansion (topic)
- Google Play (company)
- Noodles & Company (company)
- Apple App Store (company)
- ghost kitchen (topic)
- San Jose, California (location)
- digital channels (topic)
- delivery market (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210916_noodles__company_tests_second_ghost_kitchen_in_san_jose.html). Summarized by Burnaze (https://burnaze.com/article/c6367d46-9822-4eb8-a6be-25e1c5f6ce5a).