---
title: "Fast Casual: Technomic report: Consumers prefer turkey over chicken"
url: https://burnaze.com/article/c639c653-fd39-461d-bf7f-5b9fbb369c5b
source: "1851 Franchise"
original_url: https://1851franchise.com/fast-casual-technomic-report-consumers-prefer-turkey-over-chicken-1683
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
published: 2015-05-21T19:14:00.000Z
modified: 2026-11-01T04:11:54.568Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/8d777f385d3dfec8815d20f7496026dc3909.png
---

# Fast Casual: Technomic report: Consumers prefer turkey over chicken

**TL;DR:** Consumers prefer turkey over chicken, according to Technomic's 2015 Center of the Plate: Poultry Consumer Trend Report. The report shows 61 percent of diners agree turkey is a healthier option than beef and pork.

*originally published in 1851 Franchise on 2015-05-21. [Read the original](https://1851franchise.com/fast-casual-technomic-report-consumers-prefer-turkey-over-chicken-1683).*

## Story

1851 previously reported that rising meat prices were putting a squeeze on franchises. Now, Technomic’s 2015 Center of the Plate: Poultry Consumer Trend Report shows 61 percent of diners agree turkey is a healthier option than beef and pork, according to Fast Casual. This is compared to 59 percent who said the same about chicken.

“The new Technomic Poultry Report validated much of what we are seeing in foodservice,” Senior Director of Marketing for Butterball Foodservice Richie Jenkins was quoted as saying. “Interest in turkey usage throughout the menu continues to grow as patrons seek out healthier protein alternatives and chefs use products that consumers will love to order any time of day."

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- FastCasual (publication)
- Technomic (company)
- menu options (topic)
- consumer preferences (topic)
- poultry trends (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/fast-casual-technomic-report-consumers-prefer-turkey-over-chicken-1683). Summarized by Burnaze (https://burnaze.com/article/c639c653-fd39-461d-bf7f-5b9fbb369c5b).