---
title: "VIDEO: How Franchise Marketing Teams Leverage the Latest Trends and Technology"
url: https://burnaze.com/article/c6c8027f-0cb1-49d3-ab32-73ad370e4258
source: "Franchising.com"
original_url: https://www.franchising.com/articles/20260421_video_how_franchise_marketing_teams_leverage_the_latest_trends_and_tech.html
author: "Kevin Behan"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Technology","Marketing"]
published: 2026-04-14T08:00:00.000Z
modified: 2026-10-31T16:23:56.278Z
image: https://imgs.franchising.com/art/articles/10359_plate.jpg
---

# VIDEO: How Franchise Marketing Teams Leverage the Latest Trends and Technology

**TL;DR:** Franchise marketing teams are leveraging new trends and technology to operate and position their brands for success. The Franchise Growth & Marketing Conference will be held June 2-4 in Atlanta to discuss topics like unit-level economics and technology.

*By Kevin Behan, originally published in Franchising.com on 2026-04-14. [Read the original](https://www.franchising.com/articles/20260421_video_how_franchise_marketing_teams_leverage_the_latest_trends_and_tech.html).*

## Story

New trends in marketing and developments in technology are rapidly changing how franchises operate. Franchise Update sat down with several marketing executives to hear how they are responding to this evolving landscape and positioning their brands for success. Some of the marketing officials said they are using influencers to attract customers and prospect leads, and learning the best use of content, particularly in search results, to reach target audiences.

They are also looking to balance the advantages of technology with human interaction to support franchise candidates. The increased use of artificial intelligence (AI) was also a major topic. Many people said they are in the early stages of learning about AI and leveraging its use, and understand they will use it more in the future.

They are using AI on the frandev side to have increased response times with franchise candidates and quickly schedule appointments with development officials. Franchises are also implementing AI and predictive analytics to make informed decisions about the business, customer demand, and scheduling workflows. Learn about topics like this and more at the new Franchise Growth & Marketing Conference.

Formerly the Franchise Customer Experience Conference (FCXC), FGMC is the new event for marketing leaders with a clear focus on unit-level economics, collaborative learning, and leveraging technology to drive growth. The conference will be held June 2-4 at the Intercontinental Hotel in Atlanta.

## Entities

- Franchising.com (publication)
- unit expansion (topic)
- franchise growth (topic)
- Atlanta (location)
- Technology (sector)
- Kevin Behan (person)
- technology (topic)
- marketing trends (topic)
- Franchise Update (publication)
- Intercontinental Hotel (location)
- Franchise Growth & Marketing Conference (event)

---
Originally reported by Kevin Behan, Franchising.com (https://www.franchising.com/articles/20260421_video_how_franchise_marketing_teams_leverage_the_latest_trends_and_tech.html). Summarized by Burnaze (https://burnaze.com/article/c6c8027f-0cb1-49d3-ab32-73ad370e4258).