--- title: "Togo’s New 3.0 Model Gets Rave Reviews from Longtime Franchisee Dan Pearson" url: https://burnaze.com/article/c6cf03df-2d86-4400-83e7-6976c3531cfd source: "1851 Franchise" original_url: https://1851franchise.com/togos-new-30-model-gets-rave-reviews-from-longtime-franchisee-dan-pearson-2711820 category: "Restaurants" industry: "Restaurants" published: 2019-12-11T04:23:44.000Z modified: 2026-11-01T02:28:59.305Z image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1b360dc6d1e366c0d79c8f6525ec03176108.jpg --- # Togo’s New 3.0 Model Gets Rave Reviews from Longtime Franchisee Dan Pearson **TL;DR:** Togo's longtime franchisee Dan Pearson has seen success with the brand's new 3.0 model, which includes a revamped sandwich-making process and remodel of stores. The remodel has led to increased sales at Pearson's San Jose store and a more inviting atmosphere for customers. *originally published in 1851 Franchise on 2019-12-11. [Read the original](https://1851franchise.com/togos-new-30-model-gets-rave-reviews-from-longtime-franchisee-dan-pearson-2711820).* ## Key facts - Dan Pearson owns three Togo's stores - Togo's 3.0 remodel includes a new sandwich-making process - Pearson's San Jose store saw increased sales after the remodel ## Story **Longtime** **Togo’s** **franchisee Dan Pearson thought about selling his San Jose store at some point in the next two years and retiring, but after seeing the success of the brand’s remodel, he had a major change of heart.** **The remodel, named Togo’s 3.0****, started earlier this year with three California stores and will continue to transform the rest of the franchise’s stores in 2020. As a brand that has always prided itself on offering fresh, high-quality food, it was important to Togo’s to keep up with the changing consumer landscape. It needed to appeal to both longtime customers and younger, newer customers.** **The remodel includes a revamped sandwich-making process that follows a speed line style. Guests can order at either** **the self-service kiosk** **or a cashier. The remodel also involves using more white lighting throughout the stores and brighter flooring. The color scheme involves white walls that have orange accents and bright blue tiles. All features contribute to an elevated experience for new and longtime customers alike.** ## Franchisee background **Pearson started his** **Togo’s** **journey long before this year’s 3.0 remodel—he worked as an employee on a part-time basis starting in 1974 and later dropped out of college to open a Togo’s in Dublin, California in 1977. Over the years, he’s owned and operated 16 of the brand’s stores. Today, he owns and operates three stores: two in San Leandro, which he still plans to sell, and one in San Jose, which he first opened in 1979. At 66, Pearson has been contemplating retirement, but the impact of the 3.0 remodel re-energized his enthusiasm for the brand and convinced him to hold onto his San Jose store. **“My San Jose store has been remodeled over the years, but nothing like what we’ve done now,” Pearson said. “There’s been a huge change in the operating system and a huge upgrade that will launch this brand forward. I want to be part of that.”** **Pearson’s favorite features of the remodel include the lower counter, which has a glass partition that allows customers to see their sandwiches being made.** **“The way the food’s made and displayed is just amazing,” he said.** ## Customer reaction and sales **What’s more, he noticed a very positive reaction from longtime customers after his store reopened under the new model on November 16. Not only were they excited to have their beloved store back after being closed for 12 days during the remodel, but they were also thrilled with the new look.** **“They come to the door and you see them go ‘Wow,’” he said. “They’re very impressed and love how the store is so much brighter and more colorful than past designs. The 3.0 model is not just a coat of paint. It’s a huge change and just an amazing transformation.”** **Pearson approves of the remodel and believes it’s a huge step in the right direction for Togo’s.** **“Guests are always looking for the latest and greatest thing, and as an older brand, they perceived Togo’s as maybe not being the latest and greatest,” he said. “With one stroke, we’ve surpassed their expectations and provided a different look that will take our brand into the next era.”** **The proof is also in the numbers. The changes are having a positive effect on sales at Pearson’s San Jose store.** **“Sales, generally, have gone up with the remodel and we’ve seen a big increase in our night business,” he said. “Our lunch crowd does a lot of takeout, but at night, we tend to get more families. Thanks to the more inviting atmosphere of the 3.0 model, customers are sticking around and sitting down and enjoying the atmosphere.”** **Togo’s stores throughout the system will go through the remodel at different timelines. Pearson anticipates that franchisees will be happy with the results thanks to the increased efficiencies.** **“It’s so much easier to make the sandwiches now,” Pearson said. “It’s easier to catch mistakes. Nobody likes their food being made wrong and we don’t really have that kind of issue anymore.”** **Bottom line: Pearson is thrilled with the remodel and his decision to hang onto his San Jose store.** **“This remodel is going to be transformative for the brand and take us to positions we haven’t been in before,” he said. “It’s what’s going to bring Togo’s back, and franchisees who go through this remodel will be happy with what they’ve done and the direction their business takes.”** ## Entities - 1851 Franchise (publication) - Restaurants (sector) - sales growth (topic) - franchisee satisfaction (topic) - TOGO'S (company) - brand transformation (topic) - San Jose, California (location) - unit remodel (topic) --- Originally reported by 1851 Franchise (https://1851franchise.com/togos-new-30-model-gets-rave-reviews-from-longtime-franchisee-dan-pearson-2711820). Summarized by Burnaze (https://burnaze.com/article/c6cf03df-2d86-4400-83e7-6976c3531cfd).