---
title: "Griswold featured in McKnight's Home Care Podcast"
url: https://burnaze.com/article/c6d36145-1b0f-4c87-94d3-c932433314d1
source: "1851 Franchise"
original_url: https://1851franchise.com/mcknights-home-care-griswold-recruitment-2725203
category: "Home care"
industry: "Senior Care"
segment: "Home care"
published: 2024-02-14T19:14:00.000Z
modified: 2026-11-01T02:07:16.715Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/0727ec59262c2a812b678193c12196306037.jpg
---

# Griswold featured in McKnight's Home Care Podcast

**TL;DR:** Griswold, a non-medical home care franchise, was featured on the McKnight’s Home Care podcast discussing its expansion strategies. The brand has over 170 locations across 31 states and attributes its success to carefully selecting passionate franchisees.

*originally published in 1851 Franchise on 2024-02-14. [Read the original](https://1851franchise.com/mcknights-home-care-griswold-recruitment-2725203).*

## Story

Griswold, the leading non-medical home care franchise with more than 170 locations across 31 states, was recently featured on an episode of the McKnight’s Home Care podcast, Newsmakers, where the brand shed new light on its expansion strategies.

During the interview, board member Dr. Lori Griswold revealed that the brand has found success in growing its franchise network and staff by carefully selecting the best and brightest candidates with the most passion. Griswold believes this approach is what has resulted in the brand’s success from the very start.

“The way we grew the company was a solid and true approach,” said Griswold. “It was slow and constant, and we were very selective in who we brought on as franchisees to ensure that they had the true and sincere desire to help people and were not just in it for the business aspect.”

In addition to her role as board member, Griswold is the daughter-in-law of the brand’s late founder, Jean Griswold. She previously served as the firm’s executive vice president and as an executive director of the Jean Griswold Foundation.

She believes that Griswold’s methodical approach to awarding new franchisees has played a significant role in the brand’s journey to solidify its position as a leader within the home care industry.

## Entities

- 1851 Franchise (publication)
- franchise growth (topic)
- Senior Care (sector)
- Griswold (company)
- home care industry (topic)
- Jean Griswold (person)
- expansion strategies (topic)
- podcast feature (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mcknights-home-care-griswold-recruitment-2725203). Summarized by Burnaze (https://burnaze.com/article/c6d36145-1b0f-4c87-94d3-c932433314d1).