---
title: "The Better Homes and Gardens Real Estate Expands Presence in Western North Carolina with New Affiliation in Asheville"
url: https://burnaze.com/article/c6fb8b1d-d759-4aff-9fff-b5e8aad2a071
source: "Franchising.com"
original_url: https://www.franchising.com/news/20251009_the_better_homes_and_gardens_real_estate_expands_presence_in_western_north_.html
category: "Real estate"
industry: "Business Services"
segment: "Real estate"
topics: ["Development & multi-unit"]
published: 2025-10-09T12:00:00.000Z
modified: 2026-10-31T17:05:01.593Z
image: https://images.unsplash.com/photo-1582407947304-fd86f028f716?w=1600&q=80&auto=format&fit=crop
---

# The Better Homes and Gardens Real Estate Expands Presence in Western North Carolina with New Affiliation in Asheville

**TL;DR:** Better Homes and Gardens Real Estate expands in Western North Carolina with a new affiliation in Asheville, led by Rachel Brown and Coker Metcalf. The duo aims to serve home buyers and sellers across the region with a personalized approach to residential real estate.

*originally published in Franchising.com on 2025-10-09. [Read the original](https://www.franchising.com/news/20251009_the_better_homes_and_gardens_real_estate_expands_presence_in_western_north_.html).*

## Story

The firm is co-led by Rachel Brown and Coker Metcalf, both deeply rooted in the community and well-versed in its real estate landscape. Brown obtained her real estate license in 2016 and transitioned into a leadership role at a regional brokerage just five years later. While there, she served as the broker-in-charge, overseeing all of the firm’s operations and helping to drive growth. Brown also currently serves as President of the Land of the Sky Association of REALTORS®.

Joining Brown in leadership is Metcalf, who was born and raised in Asheville, and brings a unique blend of professional experience. After serving in local law enforcement, he followed in the footsteps of both parents by joining the real estate industry in 2021. Metcalf also has a background in general contracting, which has provided him with key insights into new construction and renovation projects, an asset that enhances his ability to guide clients.

Brown and Metcalf aim to serve home buyers and sellers across Western North Carolina, from Hendersonville to Burnsville, with a highly personalized approach to residential real estate.

In their previous roles, both Brown and Metcalf were known by their clients for their unwavering commitment to integrity and excellence. These tenets perfectly align with the values of the Better Homes and Gardens Real Estate brand, which is what attracted the duo.

## Entities

- Franchising.com (publication)
- location expansion (topic)
- Real Estate (sector)
- leadership team (topic)
- regional growth (topic)
- Better Homes and Gardens Real Estate LLC (company)
- real estate affiliation (topic)
- Asheville (location)
- Rachel Brown (person)
- Western North Carolina (location)
- Coker Metcalf (person)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20251009_the_better_homes_and_gardens_real_estate_expands_presence_in_western_north_.html). Summarized by Burnaze (https://burnaze.com/article/c6fb8b1d-d759-4aff-9fff-b5e8aad2a071).