---
title: "Potbelly Sandwich Shop Appoints Jennifer Durham Senior Vice President of Franchising and Development"
url: https://burnaze.com/article/c71b92ce-da6c-4745-9bdb-c344224d47b5
source: "Franchising.com"
original_url: https://www.franchising.com/news/20251119_potbelly_sandwich_shop_appoints_jennifer_durham_senior_vice_president_of_fr.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
topics: ["People"]
published: 2025-11-19T12:00:00.000Z
modified: 2026-11-01T22:32:30.364Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Potbelly Sandwich Shop Appoints Jennifer Durham Senior Vice President of Franchising and Development

**TL;DR:** Potbelly Sandwich Shop has appointed Jennifer Durham as Senior Vice President of Franchising and Development. Durham brings over two decades of experience in the restaurant and franchise industry to her new role.

*originally published in Franchising.com on 2025-11-19. [Read the original](https://www.franchising.com/news/20251119_potbelly_sandwich_shop_appoints_jennifer_durham_senior_vice_president_of_fr.html).*

## Story

CHICAGO – Potbelly announced today Jennifer Durham as Senior Vice President of Franchising and Development. In her new role, Durham is responsible for increasing franchise recruitment, overseeing market planning, real estate and design and construction strategies.

Durham moves into the Potbelly development leadership position with more than two decades of making meaningful impacts at an impressive roster of companies. Blending a rare mix of restaurant and franchise industry expertise in finance, IT, operations and development, her proven track record in building and scaling franchise systems suits the Potbelly development leadership position perfectly.

“We welcome Jennifer to Potbelly at an exciting point in our growth story,” said Adam Noyes, who was recently promoted from COO to President at Potbelly and previously teamed with Durham in executive roles at Checkers & Rally’s. “Her leadership experience and depth of expertise stand to position the brand for continued growth and momentum across new and existing markets. As we enter an extraordinary phase of franchise growth, Jennifer is a fantastic fit to guide development at Potbelly.”

Durham began her career as a CPA with KPMG, before transitioning professionally into the restaurant industry. Durham held executive roles in finance and IT at Checkers & Rally’s, pivoting to Senior Vice President and Chief Development Officer. More recently, she led development teams at Cooper’s Hawk Winery & Restaurants and Hand & Stone Massage and Facial Spa. With her combination of financial discipline, process improvement and franchise development expertise, she is well-positioned to lead expansion at Potbelly.

“Joining Potbelly during this remarkable time presents an opportunity to accelerate with a strategy that optimizes the brand’s potential,” said Durham.

## Entities

- Franchising.com (publication)
- Restaurants (sector)
- franchise development (topic)
- executive appointment (topic)
- leadership change (topic)
- Checkers (company)
- Hand & Stone (company)
- Jennifer Durham (person)
- Potbelly Sandwich Shop (company)
- KPMG (company)
- Adam Noyes (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20251119_potbelly_sandwich_shop_appoints_jennifer_durham_senior_vice_president_of_fr.html). Summarized by Burnaze (https://burnaze.com/article/c71b92ce-da6c-4745-9bdb-c344224d47b5).