---
title: "Crain's Dallas: Wireless Zone Grows in DFW"
url: https://burnaze.com/article/c7208171-1b19-4f9c-9eed-bc4b1e83a98c
source: "1851 Franchise"
original_url: https://1851franchise.com/crains-dallas-wireless-zone-grows-in-dfw-10786
category: "Restaurants"
industry: "Restaurants"
published: 2017-03-02T20:15:01.000Z
modified: 2026-11-01T04:10:30.136Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/90d029c529c32f866b732873d35324d17314.jpg
---

# Crain's Dallas: Wireless Zone Grows in DFW

**TL;DR:** Wireless Zone franchisee James Altiery is expanding in the DFW area, opening his fifth location and planning two more. Altiery emphasizes exceptional customer service to stand out from competitors.

*originally published in 1851 Franchise on 2017-03-02. [Read the original](https://1851franchise.com/crains-dallas-wireless-zone-grows-in-dfw-10786).*

## Story

Wireless Zone franchisee, James Altiery opened his first location back in September 2015. Now, less than two years later, Altiery has plans to open his fifth location in June and is already scouting real estate for two more locations in Frisco. He says that placing a heavy emphasis on exceptional, consistent customer service helps his locations stand out from competitors.

“We want to make people feel like it was worth their time coming in,” Altiery told Crain's Dallas. “That’s our major key to success--giving people more than they were expecting.”

Altiery also says that maintaining an excellent reputation among locals is important to connecting with the community and growing business.

“We’re getting ourselves out there and meeting them first hand,” Altiery told Crain's Dallas. “A lot of our client base is really a lot of referrals."

Brick-and-mortar cellphone retailers have faced greater competition as online sales soar and more consumers embrace the idea of buying directly from cell phone manufacturers. To stand out in this competitive industry, Wireless Zone leverages its ability to provide excellent, reliable in-person customer service time after time.

“The only differentiator is creating a great experience for the customer,” Sean Fitzgerald, chief development strategist at 1851 Magazine told Crain's Dallas. “That’s where a brand like Wireless Zone can really step in and be a good position in the marketplace. It’s locally owned and operated. They’re in the community. They can really focus on creating a great experience.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- unit expansion (topic)
- franchise growth (topic)
- customer service (topic)
- Sean Fitzgerald (person)
- Wireless Zone (company)
- DFW (location)

---
Originally reported by 1851 Franchise (https://1851franchise.com/crains-dallas-wireless-zone-grows-in-dfw-10786). Summarized by Burnaze (https://burnaze.com/article/c7208171-1b19-4f9c-9eed-bc4b1e83a98c).