---
title: "VIDEO: Impact and Value for Franchisees Attending the MUFC"
url: https://burnaze.com/article/c74b5fdc-8492-4b44-92ea-d94a124f723f
source: "Franchising.com"
original_url: https://www.franchising.com/articles/20260305_video_impact_and_value_for_franchisees_attending_the_mufc.html
author: "Kevin Behan"
category: "Franchise Industry"
industry: "Franchise Industry"
topics: ["Development & multi-unit"]
published: 2026-03-05T08:00:00.000Z
modified: 2026-10-31T16:33:26.356Z
image: https://imgs.franchising.com/art/articles/10259_plate.jpg
---

# VIDEO: Impact and Value for Franchisees Attending the MUFC

**TL;DR:** The Multi-Unit Franchising Conference (MUFC) will take place March 24-27 at Caesars Forum in Las Vegas, bringing together top franchise professionals and industry leaders. The conference offers networking, learning, and expansion opportunities for multi-unit and multi-brand franchisees.

*By Kevin Behan, originally published in Franchising.com on 2026-03-05. [Read the original](https://www.franchising.com/articles/20260305_video_impact_and_value_for_franchisees_attending_the_mufc.html).*

## Story

The Multi-Unit Franchising Conference kicks off in less than three weeks. Franchise Update Media and International Franchise Association host the annual MUFC, which takes place March 24-27 at Caesars Forum in Las Vegas, and brings together top franchise professionals, entrepreneurs, and industry leaders. This premier event promises an enhanced experience focused on networking, learning, and expansion opportunities for multi-unit and multi-brand franchisees.

The MUFC is the only event in the world where the agenda is built by multi-unit franchisees for multi-unit franchisees. The schedule is packed with topics that go beyond theory to solving real-world challenges, driving operational efficiency, and leveraging the latest technology. The conference brings together multi-unit franchisees at every stage of growth, dedicated to peer mentoring.

Attendees can experience many ways to connect (or reconnect) in networking events and interactive workshops. They can meet experienced leaders open to helping their journey to 10, 25, or 50+ units, multiple brands, and beyond. The full agenda for this year’s Multi-Unit Franchisee Conference can be found HERE.

Franchise Update interviewed several multi-unit franchisees about their experience in attending the MUFC and what they would tell their peers about the conference. Each discussed the important insights they learned about franchise ownership and how they benefited from valuable contacts they made with other multi-unit franchisees who were in attendance. In the video, you’ll hear from: Toya Evans, who owns 10 Tropical Smoothie, Vio Med Spas, and Hand & Stone franchises Christopher Baker, who operates 5 Wendy’s and 10 Tropical Smoothie Cafe units Nadeem Bajwa, a Papa Johns franchisee with 275 units Joe Sample, who has 12 Taco Bells and one Bobby’s Burgers location Hear directly from the franchisees themselves in the video above.

## Entities

- Franchising.com (publication)
- Multi-Unit (sector)
- Taco Bell (company)
- Wendy's (company)
- Papa Johns (company)
- International Franchise Association (company)
- Kevin Behan (person)
- LAS VEGAS (location)
- Tropical Smoothie Cafe (company)
- Hand & Stone (company)
- multi-unit franchising (topic)
- Franchise Update Media (publication)

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Originally reported by Kevin Behan, Franchising.com (https://www.franchising.com/articles/20260305_video_impact_and_value_for_franchisees_attending_the_mufc.html). Summarized by Burnaze (https://burnaze.com/article/c74b5fdc-8492-4b44-92ea-d94a124f723f).