---
title: "Taco Bell to Open Hotel and Resort in Palm Springs"
url: https://burnaze.com/article/c7535d58-a4cc-45bc-b401-2f1cebf7424d
source: "1851 Franchise"
original_url: https://1851franchise.com/taco-bell-to-open-hotel-and-resort-in-palm-springs-2710304
category: "Restaurants"
industry: "Restaurants"
topics: ["Development & multi-unit"]
published: 2019-06-20T22:17:01.000Z
modified: 2026-11-01T02:30:06.943Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1a27987fdaaea05df9fbd23d06ae6f811478.jpg
---

# Taco Bell to Open Hotel and Resort in Palm Springs

**TL;DR:** Taco Bell is opening a hotel and resort in Palm Springs called 'The Bell: A Taco Bell Hotel and Restaurant' with Taco Bell branding throughout. The 70-room resort will start taking reservations on June 27 at 10 a.m. PDT with prices starting at $169 per night.

*originally published in 1851 Franchise on 2019-06-20. [Read the original](https://1851franchise.com/taco-bell-to-open-hotel-and-resort-in-palm-springs-2710304).*

## Story

Last month, Taco Bell announced their latest marketing strategy—the creation of “The Bell: A Taco Bell Hotel and Restaurant.”

According to an article on NRN, the hotel will be “infused with Taco Bell branding from the room décor to the sauce packet floaties found poolside.” The company promises to fill every aspect of the hotel with Taco Bell, including a “Freeze Lounge” inspired by the chain’s famous Mountain Dew Baja Blast frozen beverage. There will even be a salon offering “taco-inspired nail art.”

The 70-room resort will begin taking reservations on June 27 at 10 a.m. PDT. According to the article, the starting price for a room will be $169 per night, though a “pool view room with two queen beds” is listed at $220 a night.

Chalupa lovers looking for a room in Palm Springs, make sure to mark your calendars, as Taco Bell expects all reservations to be “snapped up within moments.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- brand expansion (topic)
- Taco Bell (company)
- marketing strategy (topic)
- hotel opening (topic)
- Mountain Dew (company)
- Palm Springs (location)

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Originally reported by 1851 Franchise (https://1851franchise.com/taco-bell-to-open-hotel-and-resort-in-palm-springs-2710304). Summarized by Burnaze (https://burnaze.com/article/c7535d58-a4cc-45bc-b401-2f1cebf7424d).