---
title: "team of 12 franchise experts evaluates 200 websites announces 5th place chemdry"
url: https://burnaze.com/article/c75c6690-ccfb-4dae-9e23-c88e8385eb74
source: "1851 Franchise"
original_url: https://1851franchise.com/team-of-12-franchise-experts-evaluates-200-websites-announces-5th-place-chemdry-2703191
category: "Cleaning & maid"
industry: "Home Services"
segment: "Cleaning & maid"
published: 2017-07-17T15:10:01.000Z
modified: 2026-11-01T04:10:01.436Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/4d4b79351a8d3f6f395aae96da8332b73561.jpg
---

# team of 12 franchise experts evaluates 200 websites announces 5th place chemdry

**TL;DR:** A panel of 12 judges evaluated 200 franchise brand websites, recognizing 75 as best-in-class, with Chem-Dry tied for 5th overall with a score of 7.33. The judging panel consisted of industry experts who evaluated the websites based on a composite average of their scores.

*originally published in 1851 Franchise on 2017-07-17. [Read the original](https://1851franchise.com/team-of-12-franchise-experts-evaluates-200-websites-announces-5th-place-chemdry-2703191).*

## Story

More than 200 franchise brand websites were reviewed by industry judges, and 75 were recognized as best-in-class. Each of these categories were meticulously evaluated by a panel of 12 judges and given a score on a ten-point scale; the website rankings are based on a composite average of these scores. Chemdry was a best of the best, tied for 5th overall with a score of 7.33.

The judging panel was comprised of industry experts: Sean Fitzgerald, of 1851 Franchise; Nick Powills, of No Limit Agency*; Rick Batchelor, CEO and Jack Monson Director of Digital Strategy at Qiigo; Michelle Rowan, President of Franchise Business Review; Craig Slavin, CEO at Franchise Navigator; Jamshaid Hashmi, CEO of ClickTecs; Kay Ainsley, Managing Director of MSA Worldwide; Keith Gerson, President of FranConnect; Stan Friedman, President of FRM Solutions; Steve Beagelman, CEO of SMB Franchise Advisors; and Todd Bingham, President of Pinnacle. Each judge was tasked with judging hundreds of submissions, from which they pooled 75 standout franchise development websites – given gold, silver and bronze standards. The judges had this to say about Chemdry’s franchise development site:

**Rowan**: The site offers a separate tab specifically targeting multi-unit ownership to make it easy for more savvy/sophisticated candidates to get to the information they want. Attention-grabbing video on landing page, followed by very relevant info and contact form. Good flow of "about" content, followed by facts and figures, then testimonials.

**Friedman**: Lots of information provided without looking overwhelming.

**Monson**: Navigation across and downward is all natural and well-thought out. Call to action is in your face!

**Hashmi**: I like the use of video to showcase a day in the life of a franchisee.

**Batchelor**: I liked that there is a clear call to action and that there is a phone number rather than a form fill.

## Entities

- 1851 Franchise (publication)
- Home Services (sector)
- franchise development (topic)
- Sean Fitzgerald (person)
- SMB Franchise Advisors (company)
- FranConnect (company)
- Michelle Rowan (person)
- Keith Gerson (person)
- Jack Monson (person)
- MSA Worldwide (company)
- Kay Ainsley (person)
- Chem-Dry (company)

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Originally reported by 1851 Franchise (https://1851franchise.com/team-of-12-franchise-experts-evaluates-200-websites-announces-5th-place-chemdry-2703191). Summarized by Burnaze (https://burnaze.com/article/c75c6690-ccfb-4dae-9e23-c88e8385eb74).