---
title: "Adweek: 8 Predictions for Digital Video in 2017"
url: https://burnaze.com/article/c78c8cb5-1e88-419b-bf85-a104bec7fe7b
source: "1851 Franchise"
original_url: https://1851franchise.com/adweek-8-predictions-for-digital-video-in-2017-8868
category: "Technology"
topics: ["Technology"]
published: 2016-12-27T14:09:13.000Z
modified: 2026-11-01T03:14:53.250Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/ba93b7fffd191625ee4b153de604ca711940.jpg
---

# Adweek: 8 Predictions for Digital Video in 2017

**TL;DR:** Digital video revenue increased to $3.9 billion in the first half of 2016, up 51 percent from the first half of 2015. Mobile now accounts for 73 percent of digital advertising spending.

*originally published in 1851 Franchise on 2016-12-27. [Read the original](https://1851franchise.com/adweek-8-predictions-for-digital-video-in-2017-8868).*

## Story

Digital video shows no signs of slowing down in a multiscreen world where content is constantly consumed. Revenue from digital video increased to $3.9 billion in the first half of 2016, up 51 percent from the first half of 2015, according to PwC’s IAB Internet Advertising Revenue Report . Video provides an opportunity to tell a brand’s story with sight, sound and motion that other mediums cannot capture. Looking ahead to 2017, here are a few of the top challenges and opportunities for digital video.

This year was the first real year of mobile.

Mobile now accounts for 73 percent of digital advertising spending. Marketers must continue to pivot their strategies for the mobile-first world.

Consumers are now watching TV on phones, tablets and other devices in addition to TV screens. Content will need to be liquid moving forward in the new year—where content can be seen easily across all devices.

Brands have only just begun experimenting with augmented and virtual reality capabilities. Pokemon Go brought the technology to the forefront and will provide more brands with inspiration for new formats.

## Entities

- 1851 Franchise (publication)
- General (sector)
- PwC (company)
- virtual reality (topic)
- Pokémon (company)
- augmented reality (topic)
- mobile advertising (topic)
- digital video (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/adweek-8-predictions-for-digital-video-in-2017-8868). Summarized by Burnaze (https://burnaze.com/article/c78c8cb5-1e88-419b-bf85-a104bec7fe7b).