---
title: "STRONG Pilates launches strength training equipment for the fitness genre"
url: https://burnaze.com/article/c7ffc415-7db8-4b15-af06-b73406ed02ac
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250122_strong_pilates_launches_strength_training_equipment_for_the_fitness_genre.html
category: "Boutique fitness"
industry: "Fitness"
segment: "Boutique fitness"
topics: ["Operations"]
published: 2025-01-22T12:00:00.000Z
modified: 2026-10-31T18:17:16.220Z
image: https://images.unsplash.com/photo-1534438327276-14e5300c3a48?w=1600&q=80&auto=format&fit=crop
---

# STRONG Pilates launches strength training equipment for the fitness genre

**TL;DR:** STRONG Pilates has launched a new Reverse Spring System, a strength training equipment built into their exclusive Rowformer and Bikeformer beds. The system allows users to lift over 40kg and has been installed in all STRONG studios globally.

*originally published in Franchising.com on 2025-01-22. [Read the original](https://www.franchising.com/news/20250122_strong_pilates_launches_strength_training_equipment_for_the_fitness_genre.html).*

## Key facts

- STRONG Pilates introduces Reverse Spring System
- Equipment allows users to lift over 40kg
- Installed in all STRONG studios globally

## Story

## New equipment launch

January 22, 2025 // Franchising.com // STRONG Pilates is bringing revolutionary strength training to Pilates with the introduction of a Reverse Spring System built into their exclusive Rowformer and Bikeformer beds - a reformer bed with a rower or bike attached.

The new Reverse Spring System allows users to lift over 40kg through a series of exercises that replicate the power of traditional strength training movements like squats and deadlifts while remaining low-impact - bridging the gap between strength training and traditional Pilates. Through a weighted bar and Reverse Spring, it combines the intensity of conventional strength training with the benefits of spring loaded tension, creating a safe, controlled environment for a challenging workout.

A strategic and pivotal moment in STRONG’s journey, the introduction of the new equipment in all STRONG studios comes as Pilates ranks number one as the most popular fitness format in Australia and around the world, followed by strength training in number two, according to recent data shared by ClassPass.

## Company vision and goals

Michael Ramsey, CEO and Co-founder of STRONG Pilates said: “Building strength is a key priority for our members who come to us for a low-impact, yet high intensity workout. Our vision at STRONG is to be the first globally to deliver innovative fitness solutions and ensure our community gets the maximum benefits from their workout - all in a safe and controlled environment.

“The Reverse Spring System has been two years in the making and will set a new standard for Pilates - the Number One fitness genre in the world.”

From today, the Reverse Spring System has been installed in all STRONG studios globally, with studio trainers leading members through new programming to maximize the benefits of the equipment for continual progress.

STRONG is renowned for its world-first offering combining low-impact reformer Pilates with high-intensity cardio training via the globally exclusive Rowformer and Bikeformer machines.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- strength training (topic)
- ClassPass (company)
- Strong Pilates (company)
- pilates (topic)
- Michael Ramsey (person)
- new equipment launch (topic)
- fitness genre (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20250122_strong_pilates_launches_strength_training_equipment_for_the_fitness_genre.html). Summarized by Burnaze (https://burnaze.com/article/c7ffc415-7db8-4b15-af06-b73406ed02ac).