---
title: "Atlanta-Based Private Equity Firm Adding More Massage Envy Locations To Portfolio"
url: https://burnaze.com/article/c81de197-917e-4464-8af2-c14093ca080d
source: "Franchising.com"
original_url: https://www.franchising.com/articles/atlantabased_private_equity_firm_adding_more_massage_envy_locations_to_port.html
author: "Multi-Unit Franchisee"
category: "Spa & massage"
industry: "Beauty & Wellness"
segment: "Spa & massage"
topics: ["Finance & M&A"]
published: 2020-01-16T09:00:00.000Z
modified: 2026-11-01T04:09:18.433Z
image: https://imgs.franchising.com/art/articles/5071_plate.jpg
---

# Atlanta-Based Private Equity Firm Adding More Massage Envy Locations To Portfolio

**TL;DR:** Atticus Franchise Group acquired 18 more Massage Envy locations in Colorado, expanding its portfolio of franchise locations. The company already operates a number of Massage Envy locations in the South, Midwest, and Mountain States.

*By Multi-Unit Franchisee, originally published in Franchising.com on 2020-01-16. [Read the original](https://www.franchising.com/articles/atlantabased_private_equity_firm_adding_more_massage_envy_locations_to_port.html).*

## Story

Atticus Franchise Group is a private equity firm operating a robust group of franchise locations across three different brands. Now the Atlanta-based company has acquired 18 more Massage Envy locations in Colorado from previous owner Novarus Capital Group. Atticus is not new to the Massage Envy brand.

The company already operates a number of the massage and skin care brand's locations in the South, Midwest, and Mountain States. In addition, the company also has a number of Wingstop and Maaco locations in its portfolio. "Atticus is dedicated to partnering with industry-leading brands that offer secure financial performance, significant marketplace relevance, and strong leadership," said Michael Gonzalez, Atticus Franchise Group's Massage Envy brand president.

"Massage Envy has established a solid foundation with 18 years of experience and nearly 1,200 franchised locations within the system. With that growth and the brand's recent product and service innovations, we feel well positioned to serve emerging consumer wellness trends across the country." During 2020, Atticus is expected to acquire existing Massage Envy locations and build new ones in Alabama, Arkansas, Iowa, Kansas, Louisiana, Mississippi, Missouri, Montana, Nebraska, North Dakota, South Carolina, South Dakota, and Wyoming.

Company officials say they will also continue their growth in states where they already operate Massage Envy including Colorado, Florida, Georgia, Minnesota, Nevada, North Carolina, Utah, and Virginia.

## Entities

- Franchising.com (publication)
- location expansion (topic)
- Beauty & Wellness (sector)
- private equity (topic)
- Multi-Unit Franchisee (person)
- Colorado (location)
- Wingstop (company)
- Massage Envy (company)
- franchise acquisition (topic)
- Maaco (company)

---
Originally reported by Multi-Unit Franchisee, Franchising.com (https://www.franchising.com/articles/atlantabased_private_equity_firm_adding_more_massage_envy_locations_to_port.html). Summarized by Burnaze (https://burnaze.com/article/c81de197-917e-4464-8af2-c14093ca080d).