---
title: "Wings Etc. Debuts Hand-Breaded Chicken on All Chicken Sandwiches in Corporate Locations"
url: https://burnaze.com/article/c830def1-4ae6-47ea-b6af-9981fc9c85a7
source: "Franchising.com"
original_url: https://www.franchising.com/news/20250331_wings_etc_debuts_handbreaded_chicken_on_all_chicken_sandwiches_in_corporate.html
category: "Chicken"
industry: "Restaurants"
segment: "Chicken"
topics: ["Development & multi-unit"]
published: 2025-03-31T12:00:00.000Z
modified: 2026-10-31T17:53:54.236Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Wings Etc. Debuts Hand-Breaded Chicken on All Chicken Sandwiches in Corporate Locations

**TL;DR:** Wings Etc. has introduced Hand-Breaded Chicken on all chicken sandwiches in corporate locations, following a successful three-month test in Dunlap, Indiana. The new menu item will be available in various locations in Indiana and South Carolina.

*originally published in Franchising.com on 2025-03-31. [Read the original](https://www.franchising.com/news/20250331_wings_etc_debuts_handbreaded_chicken_on_all_chicken_sandwiches_in_corporate.html).*

## Story

Hand-Breaded Chicken was a huge hit during its three-month initial test in the brand’s Dunlap, Indiana, location. It’s a response to the soaring popularity of hand-breaded chicken nationwide.

"Our new Hand-Breaded Chicken delivers bold, crave-worthy flavor," says Wings Etc. CEO Rob Hensmann. "We’re excited to bring this fresh, hand-crafted upgrade to our guests, and we expect it to have staying power. It’s a natural evolution of our menu of Big Flavor favorites.”

Wings Etc.’s new Hand-Breaded Chicken starts with a juicy chicken breast twice-dredged in homestyle batter, seasoned with onion powder, black pepper, celery salt and garlic powder, then quick-fried to seal in the juices. The result is moist, flavorful chicken surrounded by a crispy, flaky golden crust. Hand-Breaded Chicken sandwiches start at $12.49 with a full-sized side (pricing varies by location).

Guests are invited to enjoy the Wednesday daily special featuring a Hand-Breaded Chicken Sandwich with fries for just $6. The Hand-Breaded Chicken Breast is tossed in one of their 19 signature sauces, then served on a toasted brioche bun, topped with pickles, and accompanied by the guest’s choice of fries.

If the expanded test proves successful, Wings Etc. expects to introduce Hand-Breaded Chicken systemwide.

Hand-Breaded Chicken will be available at the Wings Etc. restaurant in Gaffney, South Carolina, as well as these locations in Indiana: Mishawaka, South Bend, Elkhart, Goshen, La Porte, Fort Wayne, Valparaiso, Rochester, Marion, Bluffton, Dunlap, West Lafayette, Lafayette, Osceola, Noblesville, Decatur, Columbia City, Kendallville, Peru and Angola.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- location expansion (topic)
- menu item (topic)
- Wings Etc. (company)
- Rob Hensmann (person)
- Gaffney, South Carolina (location)
- Dunlap, Indiana (location)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20250331_wings_etc_debuts_handbreaded_chicken_on_all_chicken_sandwiches_in_corporate.html). Summarized by Burnaze (https://burnaze.com/article/c830def1-4ae6-47ea-b6af-9981fc9c85a7).