---
title: "Discover Strength Invites Franchisees To Join Its Houston Push"
url: https://burnaze.com/article/c87acac3-80d8-4b18-8eca-9e8a09001e40
source: "Athletech News"
original_url: https://athletechnews.com/discover-strength-invites-franchisees-to-join-its-houston-push/
author: "Courtney Rehfeldt"
category: "Fitness"
industry: "Fitness"
published: 2025-04-30T18:09:17.000Z
modified: 2026-10-31T17:04:57.546Z
image: https://athletechnews.com/wp-content/uploads/2025/04/Copy-of-Copy-of-DiscoverStrength_May2019_FINAL-44-scaled-e1746036537887.webp
---

# Discover Strength Invites Franchisees To Join Its Houston Push

**TL;DR:** Discover Strength, a Minnesota-based strength training franchise, is expanding into Houston, Texas, seeking single and multi-unit franchise partners. The brand, founded in 2006, offers 30-minute strength training workouts twice per week and is currently present in the Dallas-Fort Worth area.

*By Courtney Rehfeldt, originally published in Athletech News on 2025-04-30. [Read the original](https://athletechnews.com/discover-strength-invites-franchisees-to-join-its-houston-push/).*

## Story

Discover Strength, a Minnesota-based strength training franchise that offers time-crunched fitness enthusiasts effective, 30-minute strength training workouts twice per week, has its eyes set on Houston, Texas—a market where it sees strong potential—building on its three existing locations in the DFW metroplex.

The city has become a hotbed of fitness and wellness activity in recent months, with brands like Next Health, JetSet Pilates and Equinox tapping into Houston’s demand for premium health and fitness experiences.

“Seeing the positive reception of Discover Strength in the Dallas-Fort Worth area, we’re excited to extend our presence into Greater Houston,” Discover Strength CEO Luke Carlson said. “Houston offers a fantastic opportunity to reach more people who value efficient, evidence-based strength training. We look forward to building on the momentum we’ve seen in Texas and supporting the Houston community in achieving their fitness goals.”

Founded in 2006, Discover Strength sets itself apart with its customized strength workouts that are programmed twice weekly and supervised by experienced and exercise physiologists with multiple certifications. The strength training brand is currently seeking both single and multi-unit franchise partners. Its initial franchise fee is $52,000, with an estimated total investment of $463,000-$877,000.

**“**We believe that Houston’s health-focused population aligns perfectly with Discover Strength’s commitment to evidence-based training,” Carlson added. “Our goal is to provide a premium fitness experience that fits into people’s busy lives, helping them achieve real, measurable results in a fraction of the time. We’re eager to introduce our proven model to the Houston community and make a positive and lasting impact.”

## Entities

- unit expansion (topic)
- Fitness (sector)
- Athletech News (publication)
- franchise opportunity (topic)
- Courtney Rehfeldt (person)
- houston (location)
- Equinox (company)
- JETSET Pilates (company)
- fitness market (topic)
- Discover Strength (company)
- Next Health (company)
- Luke Carlson (person)

---
Originally reported by Courtney Rehfeldt, Athletech News (https://athletechnews.com/discover-strength-invites-franchisees-to-join-its-houston-push/). Summarized by Burnaze (https://burnaze.com/article/c87acac3-80d8-4b18-8eca-9e8a09001e40).