---
title: "Unleashed Brands Names Justin Waltz as New Senior VP of Franchise Operations for Premier Martial Arts"
url: https://burnaze.com/article/c893c94e-b0e1-436c-9ad3-5df52d156dd5
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230727_unleashed_brands_names_justin_waltz_as_new_senior_vp_of_franchise_operation.html
category: "Fitness"
industry: "Fitness"
topics: ["People","Operations"]
published: 2023-07-27T12:00:00.000Z
modified: 2026-10-31T20:33:27.997Z
image: https://imgs.franchising.com/brands/social/unleashed_brands.jpg
---

# Unleashed Brands Names Justin Waltz as New Senior VP of Franchise Operations for Premier Martial Arts

**TL;DR:** Unleashed Brands has appointed Justin Waltz as Senior Vice President of Franchise Operations for Premier Martial Arts. Waltz brings expertise and understanding of the franchise industry to the brand, having held positions at Level 5 Capital Partners and Big Blue Swim School.

*originally published in Franchising.com on 2023-07-27. [Read the original](https://www.franchising.com/news/20230727_unleashed_brands_names_justin_waltz_as_new_senior_vp_of_franchise_operation.html).*

## Story

Waltz brings a wealth of expertise and a deep understanding of the franchise industry to Premier Martial Arts. Prior to joining the brand, Waltz held the positions of Managing Director of Franchise Operations at Level 5 Capital Partners, an Atlanta-based private equity firm, and Vice President of Franchise Operations at Big Blue Swim School, a youth enrichment brand and Level 5 portfolio company. In his dual role, Waltz translated the company vision to strategic and operational plans while driving world class culture for the team of corporate staff, franchisees and vendors.

In his role of Senior VP of Franchise Operations, Waltz will assume a magnitude of franchisee-focused responsibilities with Premier Martial Arts. This includes spearheading the PMA new studio opening processes and performance and aiding existing franchisees through enhanced training. Waltz will also lead PMA communications and franchisee events, crafting impactful strategies that will strengthen relationships between franchisees and partners.

“We are excited to welcome Justin to PMA Nation and into the Unleashed Brands family. His expertise in the franchise industry is unmatched and will be key in developing a high level of franchisee training, and engagement,” said Scott Thompson, Brand President of Premier Martial Arts. “With Justin’s unwavering dedication to PMA’s mission of “Empowering Kids Through Martial Arts”, we are confident he will seize new opportunities for franchisees that will charter a new path towards long-term revenue growth, profitability, and success.”

Premier Martial Arts’ purpose is to provide the skills needed to help its students succeed in life, such as confidence, focus, self-esteem, and physical well-being. Our studios have certified, professional instructors that are trained in modern martial arts teaching techniques and skills.

Unleashed Brands currently includes portfolio brands Urban Air, Snapology, The Little Gym, XP League, Class 101, and Premier Martial Arts and was founded to curate and grow a portfolio of the most innovative and profitable brands that help kids learn, play and grow. Over the last 10 years, the team at Unleashed Brands has built a proven platform and know-how for scaling businesses focused on serving families. Its mission is to impact the lives of every kid by providing fun, engaging, and inspiring experiences that help them become who they are destined to be.

## Entities

- Franchising.com (publication)
- Fitness (sector)
- private equity (topic)
- executive appointment (topic)
- franchise operations (topic)
- Big Blue Swim School (company)
- Unleashed Brands (company)
- Scott Thompson (person)
- Level 5 Capital Partners (investor)
- Premier Martial Arts (company)
- youth enrichment (topic)
- Justin Waltz (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230727_unleashed_brands_names_justin_waltz_as_new_senior_vp_of_franchise_operation.html). Summarized by Burnaze (https://burnaze.com/article/c893c94e-b0e1-436c-9ad3-5df52d156dd5).