---
title: "Roti Modern Mediterranean Brings Bold Flavors to Atlanta with Brand’s First Delivery-Only Kitchen"
url: https://burnaze.com/article/c943ff7b-57cb-416b-ad6b-827348776e0e
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260120_roti_modern_mediterranean_brings_bold_flavors_to_atlanta_with_brands_first_.html
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
published: 2026-01-20T12:00:00.000Z
modified: 2026-11-01T22:32:30.279Z
image: https://images.unsplash.com/photo-1568901346375-23c9450c58cd?w=1600&q=80&auto=format&fit=crop
---

# Roti Modern Mediterranean Brings Bold Flavors to Atlanta with Brand’s First Delivery-Only Kitchen

**TL;DR:** Roti Modern Mediterranean has opened its first ghost kitchen in Smyrna, Georgia, to serve the Greater Atlanta Area through delivery-only services. The kitchen is part of the brand's development strategy to expand its non-traditional footprint and make its Mediterranean-inspired menu more accessible.

*originally published in Franchising.com on 2026-01-20. [Read the original](https://www.franchising.com/news/20260120_roti_modern_mediterranean_brings_bold_flavors_to_atlanta_with_brands_first_.html).*

## Story

ATLANTA, GA – Today Roti Modern Mediterranean® (Roti) announced the opening of its first-ever ghost kitchen in Smyrna, Georgia. Designed exclusively for delivery and supported through third-party platforms, the new kitchen allows Roti to serve the Greater Atlanta Area without the footprint of a traditional dine-in restaurant, bringing its full menu of bowls, salads, and wraps to more customers, faster and more efficiently.

Ghost kitchens are delivery-only restaurant kitchens that eliminate the need for a traditional storefront, allowing brands to reduce overhead while maintaining food quality, speed, and consistency. By focusing solely on off-premise dining, ghost kitchens enable restaurants to reach new neighborhoods, test demand, and scale quickly, meeting customers where they already order.

For Roti, the Smyrna ghost kitchen strengthens its home-market presence while maximizing kitchen efficiency and expanding access to its fresh, Mediterranean-inspired menu throughout Metro Atlanta.

Located just northwest of downtown Atlanta, where Roti’s headquarters are based, Smyrna is one of the region’s fastest-growing suburbs, making it an ideal hub for a delivery-first model. Roti is partnering with DoorDash, Uber Eats, and Grubhub to connect with customers across the metropolitan area. To promote the ghost kitchen opening, Roti is offering $5 off first orders, redeemable online or through the Roti app, now through February 28th*.

“Opening this ghost kitchen is a major step forward in our development strategy,” said Matthew Walls, President and Chief Stores Officer of Edible Brands. “It allows us to deepen our presence in Atlanta while expanding our non-traditional footprint. Ghost kitchens help us do what we’ve always done best; make healthy, fresh, and craveable Mediterranean food more accessible to more people.”

## Entities

- Franchising.com (publication)
- QSR (sector)
- DoorDash (company)
- Atlanta (location)
- market growth (topic)
- Uber Eats (company)
- menu expansion (topic)
- Grubhub (company)
- Edible Brands (company)
- ghost kitchen (topic)
- Matthew Walls (person)
- delivery only (topic)

---
Originally reported by Franchising.com (https://www.franchising.com/news/20260120_roti_modern_mediterranean_brings_bold_flavors_to_atlanta_with_brands_first_.html). Summarized by Burnaze (https://burnaze.com/article/c943ff7b-57cb-416b-ad6b-827348776e0e).