---
title: "Jersey Mike’s Partners with Danny DeVito as Celebrity Endorser"
url: https://burnaze.com/article/c94dd051-e4b5-45f0-88c6-b8d5cf98edb4
source: "1851 Franchise"
original_url: https://1851franchise.com/jersey-mikes-partners-with-danny-devito-as-celebrity-endorser-2719820
category: "Restaurants"
industry: "Restaurants"
published: 2022-09-23T19:14:00.000Z
modified: 2026-11-01T01:34:23.126Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/25383a7ab2ba54effbbbc76771cad19f1023.jpg
---

# Jersey Mike’s Partners with Danny DeVito as Celebrity Endorser

**TL;DR:** Jersey Mike's partnered with Danny DeVito as a celebrity endorser to launch a new ad campaign. The campaign, 'It's a Jersey Mike's Thing', aims to increase awareness of the brand.

*originally published in 1851 Franchise on 2022-09-23. [Read the original](https://1851franchise.com/jersey-mikes-partners-with-danny-devito-as-celebrity-endorser-2719820).*

## Story

Marketing executives at Jersey Mike’s struck gold with their latest ad campaign featuring Danny Devito. The universally loved star is perfect for bringing increased awareness to the sandwich brand.

It’s no secret how celebrities have a significant influence on consumer culture. And with someone as recognizable as the 77-year-old funnyman and actor, the brand’s reach is likely to drastically expand.

The new “It’s a Jersey Mike’s Thing” campaign featuring DeVito is an excellent way for the franchise to create buzz and catch new customers’ attention. In the commercials, the Jersey native talks about the “rush of emotions” and “excitement, impatience, baby-like wonder” of watching the Jersey Mike’s crew assemble a sandwich.

It’s dramatic, intriguing and enough to make someone who has never eaten at Jersey Mike’s stop and think, “Look at how Danny DeVito’s cheesesteak is sizzling. I should give that a try.”

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Jersey Mike's (company)
- brand awareness (topic)
- ad campaign (topic)
- Danny DeVito (person)
- celebrity endorser (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/jersey-mikes-partners-with-danny-devito-as-celebrity-endorser-2719820). Summarized by Burnaze (https://burnaze.com/article/c94dd051-e4b5-45f0-88c6-b8d5cf98edb4).