---
title: "Mashable: 80 percent of Snapchat Users Take Snaps in Restaurants"
url: https://burnaze.com/article/c9623670-4c1d-4d30-8054-a209a44587e0
source: "1851 Franchise"
original_url: https://1851franchise.com/mashable-80-percent-of-snapchat-users-take-snaps-in-restaurants-11769
category: "Restaurants"
industry: "Restaurants"
topics: ["Technology"]
published: 2017-04-12T15:10:18.000Z
modified: 2026-11-01T04:10:20.988Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/bb57ca15728c196f2ac767dade7df3c82487.jpg
---

# Mashable: 80 percent of Snapchat Users Take Snaps in Restaurants

**TL;DR:** Snapchat released a new ad product called Snap to Store, aiming to help retailers increase sales, with 80% of its users taking snaps in restaurants. Wendy's was one of Snapchat's beta testers and saw 42,000 visitors driven to a location through a sponsored geofilter.

*originally published in 1851 Franchise on 2017-04-12. [Read the original](https://1851franchise.com/mashable-80-percent-of-snapchat-users-take-snaps-in-restaurants-11769).*

## Story

Snapchat released a new ad product on Wednesday aiming to help retailers get more products off their shelves. “Snap to Store” hopes to prove to retailers that the ads on Snapchat help sales.

- **80%** at a restaurant

- **66%** at a shopping mall

- **50%** at a gym

- **49%** at an airport

Wendy’s was one of Snapchat’s beta testers and according to Snapchat’s internal data, a sponsored geofilter drove 42,000 visitors to a Wendy’s location within seven days of viewing it.

Snapchat plans to release a dashboard for advertisers that shows the number of uers who saw the ad campaign.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Wendy's (company)
- Snapchat (company)
- social media advertising (topic)
- retail advertising (topic)
- food advertising (topic)
- geofilter marketing (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/mashable-80-percent-of-snapchat-users-take-snaps-in-restaurants-11769). Summarized by Burnaze (https://burnaze.com/article/c9623670-4c1d-4d30-8054-a209a44587e0).