---
title: "Fortune: Facebook Is Slashing the Price of Oculus Rift VR Headset Again"
url: https://burnaze.com/article/c965c210-470b-47a2-a227-2e0efcdee38a
source: "1851 Franchise"
original_url: https://1851franchise.com/fortune-facebook-is-slashing-the-price-of-oculus-rift-vr-headset-again-2703275
category: "Technology"
topics: ["Technology"]
published: 2017-07-10T14:09:01.000Z
modified: 2026-11-01T04:10:03.493Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/be0ab49b660ac84739f5d7c7f0897c0a4697.jpg
---

# Fortune: Facebook Is Slashing the Price of Oculus Rift VR Headset Again

**TL;DR:** Facebook is slashing the price of the Oculus Rift headset to $400 to encourage more people to try virtual reality. The price cut will last for six weeks starting July 10.

*originally published in 1851 Franchise on 2017-07-10. [Read the original](https://1851franchise.com/fortune-facebook-is-slashing-the-price-of-oculus-rift-vr-headset-again-2703275).*

## Story

The entry fee to Facebook's virtual reality world is about to become much more accessible. According to Fortune, the Oculus Rift headset is taking another price cut in order to encourage more people to give the device a try. It will retail for $400 instead of $600 for a six-week period this summer starting Monday, July 10.

The article discusses underwhelming sales of VR devices since their launch last year, attributed in part to high costs making the devices less desirable. Facebook will be watching sales carefully during the summer price reduction to evaluate whether the lower cost will be permanent.

The company has also added additional VR games to their virtual world to make the platform more appealing.

“Content drives this kind of business. It’s not a fan where you turn it on and it works,” said VP of content, Jason Rubin.

VR offers a new world of possibilities for businesses. If consumer interest increases during the summer sale, it may evolve into a new space for brands to explore in order to reach their audiences.

## Entities

- 1851 Franchise (publication)
- General (sector)
- Facebook (company)
- Fortune (company)
- sales strategy (topic)
- virtual reality (topic)
- price cut (topic)
- vr headset (topic)

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Originally reported by 1851 Franchise (https://1851franchise.com/fortune-facebook-is-slashing-the-price-of-oculus-rift-vr-headset-again-2703275). Summarized by Burnaze (https://burnaze.com/article/c965c210-470b-47a2-a227-2e0efcdee38a).