---
title: "QSR: Fast Casual Ncounter Changes Name, Launches Franchise Program"
url: https://burnaze.com/article/c9a13238-01e4-448c-8b59-3f6ac035aa2a
source: "1851 Franchise"
original_url: https://1851franchise.com/qsr-fast-casual-ncounter-changes-name-launches-franchise-program-2706568
category: "Fast casual"
industry: "Restaurants"
segment: "Fast casual"
published: 2018-05-18T16:11:26.000Z
modified: 2026-11-01T02:52:00.281Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/c57fde065c05ffbb1cb9cc01870e60d3658.jpg
---

# QSR: Fast Casual Ncounter Changes Name, Launches Franchise Program

**TL;DR:** Ncounter, a fast-casual breakfast and lunch concept, has launched its national franchise concept under the new brand name Daily Jam. Due North Holdings, Ncounter's parent company, announced the rebrand and franchise launch simultaneously.

*originally published in 1851 Franchise on 2018-05-18. [Read the original](https://1851franchise.com/qsr-fast-casual-ncounter-changes-name-launches-franchise-program-2706568).*

## Story

Ncounter, a fast-casual breakfast and lunch concept with three locations in Arizona, has announced the launch of its national franchise concept, which will operate with the new brand name, Daily Jam.

As reported by qsr.com , Due North Holdings, Ncounter’s parent company, announced the rebrand and franchise launch simultaneously. The decision to rename the concept was made in an effort to establish branding that would be more memorable for consumers.

The first Ncounter restaurant opened in Tempe, Arizona in 2012. Due North acquired the chain in April of 2016.

“Breakfast and brunch have seen an unprecedented uplift in recent years and we aim to be the pinnacle of the category through a high-quality franchise community of multi-unit operators,” said Berekk Blackwell, Vice President of Due North.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- fast casual (topic)
- franchise launch (topic)
- brand rebranding (topic)
- breakfast and lunch concept (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/qsr-fast-casual-ncounter-changes-name-launches-franchise-program-2706568). Summarized by Burnaze (https://burnaze.com/article/c9a13238-01e4-448c-8b59-3f6ac035aa2a).