---
title: "The Business Report of North Central Florida: Checkers in Gainesville Debuts New Look"
url: https://burnaze.com/article/c9ac933c-b2d0-445e-9ec9-15c25a5570c3
source: "1851 Franchise"
original_url: https://1851franchise.com/the-business-report-of-north-central-florida-checkers-in-gainesville-debuts-new-look-9319
category: "Burger"
industry: "Restaurants"
segment: "Burger"
topics: ["Development & multi-unit"]
published: 2017-01-13T21:16:33.000Z
modified: 2026-11-01T04:10:41.971Z
image: https://newimage.1851franchise.com/cdn-cgi/image/quality=85,format=webp,width=1280,height=720/story/featureImage/1d0b3c38498311de4d8e98d27d97ac293802.jpg
---

# The Business Report of North Central Florida: Checkers in Gainesville Debuts New Look

**TL;DR:** A Checkers restaurant in Gainesville, Florida, has debuted a new look as part of the brand's Model 4.0 remodel. The restaurant, located adjacent to the University of Florida's campus, was chosen for the remodel due to its strong sales and operational performance.

*originally published in 1851 Franchise on 2017-01-13. [Read the original](https://1851franchise.com/the-business-report-of-north-central-florida-checkers-in-gainesville-debuts-new-look-9319).*

## Story

The Checkers restaurant adjacent to UF's campus was chosen to be the first restaurant to undergo a remodel to reflect the brand's recently launched Model 4.0.

UF Alum and Checkers & Rally's CDO Jennifer Durham said the choice was easy based on the store sales and team the store has, as well as her personal connection to the community.

“We have great confidence in putting our dollars into this location as it performs well and has a team that was in a great place operationally. It’s a highly visited, highly visible location for both visitors headed into Gainesville as well as students and other residents,” said Durham to the publication.

After a short closing and some construction work, the restaurant is reopening this month to serve hungry students and residents alike featuring one less drive-thru and many more updates.

## Entities

- 1851 Franchise (publication)
- Restaurants (sector)
- Checkers (company)
- Rally's (company)
- Jennifer Durham (person)
- restaurant redesign (topic)
- Gainesville (location)
- University of Florida (location)
- brand remodel (topic)
- location update (topic)

---
Originally reported by 1851 Franchise (https://1851franchise.com/the-business-report-of-north-central-florida-checkers-in-gainesville-debuts-new-look-9319). Summarized by Burnaze (https://burnaze.com/article/c9ac933c-b2d0-445e-9ec9-15c25a5570c3).