---
title: "ComForCare of Santa Cruz, CA Employee Recognized as 2021 Franchisee of the Year"
url: https://burnaze.com/article/c9d5a586-c0e6-4e37-96cd-5bec044fb897
source: "Franchising.com"
original_url: https://www.franchising.com/news/20211217_comforcare_of_santa_cruz_ca_employee_recognized_as_2021_franchisee_of_the_y.html
category: "Home care"
industry: "Senior Care"
segment: "Home care"
published: 2021-12-17T12:00:00.000Z
modified: 2026-11-01T22:33:09.754Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# ComForCare of Santa Cruz, CA Employee Recognized as 2021 Franchisee of the Year

**TL;DR:** ComForCare has recognized Tony Walker as its 2021 Franchisee of the Year for his dedication to clients and service. Tony Walker, a ComForCare franchise owner in Santa Cruz, CA, was awarded for his excellent service and growth.

*originally published in Franchising.com on 2021-12-17. [Read the original](https://www.franchising.com/news/20211217_comforcare_of_santa_cruz_ca_employee_recognized_as_2021_franchisee_of_the_y.html).*

## Story

BLOOMFIELD HILLS, MI - ComForCare, a franchised provider of in-home caregiving services, announced their Franchisee of the Year at the company’s annual conference. Tony Walker, a ComForCare franchise owner in Santa Cruz, CA, was awarded the 2021 Franchisee of the Year for his dedication to his clients and the excellent service his franchise consistently provides.

“It is truly an honor to be recognized for this award,” said Tony Walker. “Working for ComForCare allows my team and I to see opportunities to help everyone and provides the tools we use to help people through difficult times. I look for those opportunities everywhere, with my clients and my team members. And when we see someone who needs help, we dedicate ourselves to finding the best possible way to deliver high-quality service.”

Many factors are considered when deciding who has earned the Franchisee of the Year award. These factors include the ability to sustain their growth over several years, their willingness to help others in the system become the best they can be, and the demonstration of pride in the brand. The winner of this award believes in the brand, their fellow owners, and what ComForCare aspires to become and uses that to inspire those around them to do the same.

“This year’s winner is the epitome of what you would expect from someone receiving an award of this prestige,” said J.J. Sorrenti, CEO of Best Life Brands, parent company to ComForCare. “When you meet his team, you see the respect they have for him and the business they are building together. They joke and have fun, but under his leadership, everyone knows that quality care and dignity for their clients and caregivers come first.”

ComForCare of Santa Cruz provides home care to the area’s older residents and those who are disabled or recovering from injuries or surgery. Services include companionship, personal care, mobility assistance, medication reminders, and more. The Santa Cruz office is also DementiaWise®-certified, meeting the corporate office’s high standards for dementia education and caregiving excellence.

Tony has been with ComForCare since 2003 and has been part of the reason for ComForCare's consistent growth throughout his 18 years. According to the U.S. Census Bureau, the number of people 65 and older is expected to increase to 77 million by 2034, and demand for businesses like ComForCare will continue to grow as people prefer to age in place.

## Entities

- Franchising.com (publication)
- Senior Care (sector)
- senior care (topic)
- franchise award (topic)
- franchisee of the year (topic)
- Best Life Brands (company)
- ComForCare (company)
- J.J. Sorrenti (person)
- in-home caregiving (topic)
- Santa Cruz, CA (location)

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Originally reported by Franchising.com (https://www.franchising.com/news/20211217_comforcare_of_santa_cruz_ca_employee_recognized_as_2021_franchisee_of_the_y.html). Summarized by Burnaze (https://burnaze.com/article/c9d5a586-c0e6-4e37-96cd-5bec044fb897).