---
title: "Blimpie Stacks the Flavor with New Deli Primo Sub"
url: https://burnaze.com/article/c9d90914-cf43-468a-8769-06a7e97b1578
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260204_blimpie_stacks_the_flavor_with_new_deli_primo_sub.html
category: "Sandwich & sub"
industry: "Restaurants"
segment: "Sandwich & sub"
published: 2026-02-04T12:00:00.000Z
modified: 2026-10-31T16:42:39.468Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Blimpie Stacks the Flavor with New Deli Primo Sub

**TL;DR:** Blimpie launches a new sub called Deli Primo with premium deli meats and cheese. The Deli Primo is available now at all Blimpie locations.

*originally published in Franchising.com on 2026-02-04. [Read the original](https://www.franchising.com/news/20260204_blimpie_stacks_the_flavor_with_new_deli_primo_sub.html).*

## Story

The Deli Primo is loaded high with premium deli meats, such as roast beef, turkey, salami, proscuittini and layered with pepperjack cheese, fresh tomatoes, lettuce and onion and finished with a sprinkle of zesty parm seasoning. The sub is then topped with a bold kick of sriracha mayo, adding the perfect balance of heat and savory flavor in every bite.

"Blimpie has always been about delivering big flavor," said Sam Carity, Senior Director of Marketing for Kahala Brands™, parent company of Blimpie. "The Deli Primo delivers on that promise with premium meats and satisfying flavors our guests know and love."

The new Deli Primo is available now at all Blimpie® locations.

- Deli Primo: Roast beef, turkey, salami, proscuittini, pepperjack, tomato, lettuce, onions, sprinkled with zesty parm seasoning and topped with sriracha mayo.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- new menu item (topic)
- Kahala Brands (company)
- Blimpie (company)
- sub sandwich (topic)
- Sam Carity (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260204_blimpie_stacks_the_flavor_with_new_deli_primo_sub.html). Summarized by Burnaze (https://burnaze.com/article/c9d90914-cf43-468a-8769-06a7e97b1578).