---
title: "Proforma Strengthens Leadership Team with Appointment of Bori Ly as VP of Business Development"
url: https://burnaze.com/article/ca2e5713-3f9a-4e53-b9d5-65c3693a08a5
source: "Franchising.com"
original_url: https://www.franchising.com/news/20240417_proforma_strengthens_leadership_team_with_appointment_of_bori_ly_as_vp_of_b.html
category: "Marketing"
industry: "Business Services"
segment: "Marketing"
topics: ["Development & multi-unit","People"]
published: 2024-04-17T12:00:00.000Z
modified: 2026-10-31T20:00:34.392Z
image: https://images.unsplash.com/photo-1497366216548-37526070297c?w=1600&q=80&auto=format&fit=crop
---

# Proforma Strengthens Leadership Team with Appointment of Bori Ly as VP of Business Development

**TL;DR:** Proforma appoints Bori Ly as Vice President of Business Development to expand industry recruiting efforts. Ly brings over nine years of experience, most recently from American Solutions for Business.

*originally published in Franchising.com on 2024-04-17. [Read the original](https://www.franchising.com/news/20240417_proforma_strengthens_leadership_team_with_appointment_of_bori_ly_as_vp_of_b.html).*

## Story

Proforma proudly announces the appointment of Bori Ly as Vice President of Business Development. In this role, Ly will work closely with Greg Muzzillo, Founder of Proforma, and the Business Development Team to expand Proforma's industry recruiting efforts.

With more than nine years of diverse experience, Ly most recently served as the Regional Vice President of Strategic Operations Support at American Solutions for Business. In this role, he coached the company’s sales representatives in winning national accounts and selling eCommerce solutions. Ly's extensive expertise in our industry will help continue to position Proforma as the industry’s leading technology and business success leader.

"I'm very excited to join Proforma and be a part of a company that is truly revolutionizing our industry," said Bori Ly, VP of Business Development. "Proforma's commitment to driving the success of its Distributor Owners resonates deeply with me. It’s exciting to now be a part of an organization that has the industry's best technology and optimal business solutions to win large enterprise accounts and eCommerce clients."

"Vera and I are thrilled to welcome Bori to the Proforma Family as our new Vice President of Business Development," said Greg Muzzillo, Founder of Proforma. "His extensive experience and proven leadership skills make him the ideal candidate to help expand our industry recruiting efforts and to drive the growth of our Distributor Owners and the Proforma Network."

## Entities

- Franchising.com (publication)
- Multi-Unit (sector)
- leadership team (topic)
- Proforma (company)
- business development (topic)
- Bori Ly (person)
- Greg Muzzillo (person)
- American Solutions for Business (company)
- industry recruiting (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20240417_proforma_strengthens_leadership_team_with_appointment_of_bori_ly_as_vp_of_b.html). Summarized by Burnaze (https://burnaze.com/article/ca2e5713-3f9a-4e53-b9d5-65c3693a08a5).