---
title: "O’Charley’s Launches ‘$5 Pit Stop’ Promotion and NASCAR® Sweepstakes with Coca-Cola Company"
url: https://burnaze.com/article/ca532d81-415b-42bf-b920-9b4978e90126
source: "Franchising.com"
original_url: https://www.franchising.com/news/20230525_ocharleys_launches_5_pit_stop_promotion_and_nascar_sweepstakes_with_cocacol.html
category: "Casual dining"
industry: "Restaurants"
segment: "Casual dining"
topics: ["Marketing"]
published: 2023-05-25T12:00:00.000Z
modified: 2026-10-31T20:34:16.902Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# O’Charley’s Launches ‘$5 Pit Stop’ Promotion and NASCAR® Sweepstakes with Coca-Cola Company

**TL;DR:** O'Charley's has launched a '$5 Pit Stop' promotion and NASCAR sweepstakes in partnership with Coca-Cola Company, offering guests a deal on food and a chance to win a NASCAR weekend. The promotion and sweepstakes will run from May 22 to September 4.

*originally published in Franchising.com on 2023-05-25. [Read the original](https://www.franchising.com/news/20230525_ocharleys_launches_5_pit_stop_promotion_and_nascar_sweepstakes_with_cocacol.html).*

## Story

From May 22 through September 4, O’Charley’s is offering the ‘$5 Pit Stop’ promotion, which gives guests the opportunity to fuel up on O’Charley’s classic Chicken Tenders, Fries, and a Coke for only $5 on the Monday following any NASCAR race where a Coca-Cola Racing Family Driver finishes in the top 5.

The Coca-Cola Family of NASCAR Drivers includes Austin Dillon, Chase Elliott, Denny Hamlin, Joey Logano, and Daniel Suárez.

O’Charley’s is also hosting a series of NASCAR Parking Lot Parties this summer with Coca-Cola, featuring food, family fun and special appearances by the Coca-Cola Racing Family Drivers. The parties have NASCAR Show Cars, corn hole, live music, and much more fun for the entire family. Keep an eye out for more dates to come, confirmed locations for the parking lot parties include:

- **Lebanon, TN** on June 24 from 3 to 5 p.m., featuring Daniel Suárez ahead of the Ally 400.<

- **Griffin, GA** on July 8, featuring Denny Hamlin ahead of the Quaker State 400. Time is TBD.

- **Indianapolis, IN** the week of August 13, ahead of the Verizon 200. Date and time TBD.

Revving up the excitement even more, O’Charley’s is also launching a NASCAR sweepstakes that is running from May 22 to September 4. The grand prize of the sweepstakes is a NASCAR weekend, which includes VIP tickets, travel, and hotel for the Bank of America Roval 400 NASCAR race in Charlotte, NC on October 9. Other prizes include Yeti coolers and O’Charley’s gift cards.

## Entities

- Franchising.com (publication)
- QSR (sector)
- partnership (topic)
- Coke (company)
- sweepstakes (topic)
- qsr promotion (topic)
- O'Charley's (company)
- Charlotte, N.C. (location)
- Indianapolis, IN (location)
- nascar promotion (topic)
- Austin Dillon (person)
- Chase Elliott (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20230525_ocharleys_launches_5_pit_stop_promotion_and_nascar_sweepstakes_with_cocacol.html). Summarized by Burnaze (https://burnaze.com/article/ca532d81-415b-42bf-b920-9b4978e90126).