---
title: "GF Podcast: Sean Goldsmith, Special Advisor to Franchising"
url: https://burnaze.com/article/cac8967a-6c4e-43d9-b89f-fc5527accd8e
source: "Global Franchise"
original_url: https://www.global-franchise.com/news/gf-podcast-sean-goldsmith-special-advisor-to-franchising
author: "Amanda Peters"
category: "Franchise Industry"
industry: "Franchise Industry"
published: 2020-04-03T13:00:00.000Z
modified: 2026-11-01T22:33:00.275Z
image: https://images.unsplash.com/photo-1551836022-deb4988cc6c0?w=1600&q=80&auto=format&fit=crop
---

# GF Podcast: Sean Goldsmith, Special Advisor to Franchising

**TL;DR:** Sean Goldsmith, Special Advisor to Franchising, discusses strategies for franchisors to stay ahead during tough times. He advises franchisors to focus on marketing and reconnecting with old customers to minimize risk and persevere.

*By Amanda Peters, originally published in Global Franchise on 2020-04-03. [Read the original](https://www.global-franchise.com/news/gf-podcast-sean-goldsmith-special-advisor-to-franchising).*

## Story

Sean talks about what he believes franchisors should be doing to stay on top when the going gets tough

Expert, guru, aficionado – however you put it, Sean Goldsmith lives and breathes franchising. Having worked with industry leaders such as Anytime Fitness and Shuttercraft, he’s been a part of the industry throughout previous periods of financial uncertainty and is still working with some of the biggest brands to ensure quality and delivery is maintained throughout the current turbulent times.

This is precisely why we felt that now was the best time to catch up with Sean and talk about what he believes franchisors should be doing to stay on top when the going gets tough. COVID-19 is having an undoubtedly huge impact on businesses across the board, but there are still measures that can be taken to minimize risk and persevere.

“At the moment, this is exactly the right time for franchisors to start thinking about marketing,” says Sean. “What I’ve been saying to everybody is: right now, get your strategy correct. Start marketing, start going out, reconnect with your old customers. Because when that firing gun goes off at the London Marathon, we will be two hours ahead of everybody else.”

## Entities

- Franchise Industry (sector)
- Global Franchise (publication)
- James Fell (person)
- covid-19 impact (topic)
- Amanda Peters (person)
- Anytime Fitness (company)
- marketing (topic)
- franchising strategies (topic)

---
Originally reported by Amanda Peters, Global Franchise (https://www.global-franchise.com/news/gf-podcast-sean-goldsmith-special-advisor-to-franchising). Summarized by Burnaze (https://burnaze.com/article/cac8967a-6c4e-43d9-b89f-fc5527accd8e).