---
title: "Rita’s Reimagines a Valentine’s Day Classic by Launching Chocolate-Covered Strawberry Cream Ice"
url: https://burnaze.com/article/cae590b7-8be5-473a-86ad-7a6292fdffaf
source: "Franchising.com"
original_url: https://www.franchising.com/news/20260202_ritas_reimagines_a_valentines_day_classic_by_launching_chocolatecovered_str.html
category: "Snacks & dessert"
industry: "Restaurants"
segment: "Snacks & dessert"
published: 2026-02-02T12:00:00.000Z
modified: 2026-11-01T22:32:30.279Z
image: https://images.unsplash.com/photo-1561758033-d89a9ad46330?w=1600&q=80&auto=format&fit=crop
---

# Rita’s Reimagines a Valentine’s Day Classic by Launching Chocolate-Covered Strawberry Cream Ice

**TL;DR:** Rita's Italian Ice & Frozen Custard launches a new limited-time flavor, Chocolate-Covered Strawberry Cream Ice, for Valentine's Day. The flavor is available in various forms, including The Chocolate-Covered Strawberry Gelati and The Chocolate-Covered Strawberry Misto Shake.

*originally published in Franchising.com on 2026-02-02. [Read the original](https://www.franchising.com/news/20260202_ritas_reimagines_a_valentines_day_classic_by_launching_chocolatecovered_str.html).*

## Story

PHILADELPHIA – Rita’s Italian Ice & Frozen Custard is celebrating the season of love with the launch of its newest limited-time flavor: Chocolate-Covered Strawberry Cream Ice. Inspired by the iconic Valentine’s Day treat, this limited-time flavor takes the beloved chocolate-and-strawberry pairing and transforms it into a cooler and more crave-worthy experience in Rita’s signature smooth Italian Ice.

It offers a fun, fuss-free twist on the classic treat, with no dipping, no mess, and no waiting required. Available starting today, Monday, February 2, at open Rita’s shops, Chocolate-Covered Strawberry Cream Ice gives guests a delicious new way to treat their sweethearts, or themselves, this Valentine’s season.

Two new creations featuring the flavor are described: The Chocolate-Covered Strawberry Gelati layers Chocolate-Covered Strawberry Cream Ice with Chocolate Frozen Custard and is topped with chocolate chips. The Chocolate-Covered Strawberry Misto Shake blends Chocolate-Covered Strawberry Cream Ice with Chocolate Frozen Custard and chocolate chips into a smooth drink intended for on-the-go consumption.

“Chocolate-covered strawberry flavor is a Valentine’s Day classic, and we wanted to give fans that same iconic taste in a fun, frozen dessert form this Valentine’s Day,” said Carmela Hughley, SVP of Marketing Insights and Innovation at Rita’s Italian Ice & Frozen Custard. “This flavor captures everything people love about the tradition—rich chocolate, sweet strawberry, and a little indulgence—served the Rita’s way.”

The Rita’s Ice app provides a rewards program for purchases. Members can sign up through the app to access rewards and promotions.

Rita’s signature Italian Ice is made fresh daily on-site and available in a rotating daily selection from a variety of flavors. Other menu items at Rita’s include Frozen Custard, Gelati, Concretes, Frozen Coffee, Rita’s Blendinis™, Milkshakes, and more.

## Entities

- Franchising.com (publication)
- QSR (sector)
- menu pricing (topic)
- limited time offer (topic)
- seasonal menu (topic)
- valentine's day promotion (topic)
- Rita's Italian Ice & Frozen Custard (company)
- Carmela Hughley (person)
- new flavor launch (topic)

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Originally reported by Franchising.com (https://www.franchising.com/news/20260202_ritas_reimagines_a_valentines_day_classic_by_launching_chocolatecovered_str.html). Summarized by Burnaze (https://burnaze.com/article/cae590b7-8be5-473a-86ad-7a6292fdffaf).