---
title: "Ziebart Supports Strong Franchise Demand with Growth in World Headquarters Team"
url: https://burnaze.com/article/cb3f474a-b99a-4df5-af96-cd39f54e0098
source: "Franchising.com"
original_url: https://www.franchising.com/news/20210617_ziebart_supports_strong_franchise_demand_with_growth_in_world_headquarters_.html
category: "Repair & maintenance"
industry: "Automotive"
segment: "Repair & maintenance"
published: 2021-06-17T12:00:00.000Z
modified: 2026-11-01T02:27:37.070Z
image: https://images.unsplash.com/photo-1524749292158-7540c2494485?w=1600&q=80&auto=format&fit=crop
---

# Ziebart Supports Strong Franchise Demand with Growth in World Headquarters Team

**TL;DR:** Ziebart has added Tom Acosta as Manager, Franchise Development, and James Trahan as Digital Media Manager to support strong franchise demand. Tom Acosta rejoined the team, bringing experience from the automotive aftermarket industry, while James Trahan will manage digital marketing initiatives.

*originally published in Franchising.com on 2021-06-17. [Read the original](https://www.franchising.com/news/20210617_ziebart_supports_strong_franchise_demand_with_growth_in_world_headquarters_.html).*

## Story

Tom Acosta has rejoined the team as Manager, Franchise Development. Tom was with Ziebart earlier in his career serving in both Operations and Franchise Development. Tom has spent most of his career in the automotive aftermarket industry, working with both franchisors and franchisees on growing their business. “We are excited to have Tom back at Ziebart International Corporation. Tom brings solid experience and a great skill set. He will be a great addition to the Franchise Development Department and Team Ziebart,” said Dan Baker, Executive Vice President, Ziebart International Corporation.

James Trahan has been brought into a newly-created position as Ziebart’s Digital Media Manager. James will manage much of Ziebart’s digital marketing initiatives including digital advertising campaigns, SEO, local listings management, website maintenance and more. For the past three years, James has been managing all things digital for multiple brands at TRICO Group. “We are excited to have James back on our growing Marketing Team, as increasing brand awareness among key audiences is priority for the brand,” said Larisa Walega, Vice President, Ziebart International Corporation.

## Entities

- Franchising.com (publication)
- franchise development (topic)
- Automotive (sector)
- digital marketing (topic)
- Ziebart (company)
- team expansion (topic)
- Larisa Walega (person)

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Originally reported by Franchising.com (https://www.franchising.com/news/20210617_ziebart_supports_strong_franchise_demand_with_growth_in_world_headquarters_.html). Summarized by Burnaze (https://burnaze.com/article/cb3f474a-b99a-4df5-af96-cd39f54e0098).